It used to be that to promote a faith-based film release, especially one geared toward Christian audiences, all a distributor had to do was screen the film for church groups or pastors, and maybe create some study material. But once studios saw there was money in faith-based movies, they began making more of them. As Ryan Faughnder, a film business reporter for the Los Angeles Times, explains, promoting such titles in a crowded market has become a lot more difficult.
In China, regulators are cracking down on marketing agencies that use hundreds or thousands of fake accounts to promote (or bash) products, movies, personalities… almost anything really. Known as the “internet water army” or “cyber navy,” they have made it hard to gauge the public’s true sentiment about a movie, actor, etc. via social media.
MoviePass meanwhile continues to make headlines, though this time it’s for something they’re not doing. Despite claiming two weeks ago that their mobile app tracks subscriber’s every move, it turns out MoviePass doesn’t really do that and the company had to apologize
Of course we also cover the week’s top entertainment news including why YouTube is teaming up with Wikipedia, IHeatMedia files for bankruptcy and Netflix looks to get into the news game.
No Longer a Novelty, the Faith-Based Film Business is Trying New Ways to Attract Audiences
http://www.latimes.com/business/hollywood/la-fi-ct-christian-films-i-can-only-imagine-20180314-story.html
Cynthia Nixon Enters Race for New York Governor
https://www.nytimes.com/2018/03/19/nyregion/cynthia-nixon-new-york-governor-cuomo.html
comScore Announces Official Worldwide Box Office Results for Weekend of March 18, 2018
https://www.prnewswire.com/news-releases/comscore-announces-official-worldwide-box-office-results-for-weekend-of-march-18-2018-300615676.html
Guns for Hire: China’s Social Media Militia Engage on Command
http://www.sixthtone.com/news/1001904/guns-for-hire-chinas-social-media-militia-engage-on-command
China to Put Media Under Cabinet-Level Control, Abolish SAPPRFT
http://variety.com/2018/film/asia/china-media-under-cabinet-level-control-abolish-sapprft-1202725104/#article-comments
China Falls in Love With Bollywood All Over Again
https://www.caixinglobal.com/2018-03-09/china-falls-in-love-with-bollywood-all-over-again-101219236.html
MoviePass Clarifies How It Does, and Does Not, Track User Location
https://celluloidjunkie.com/2018/03/12/moviepass-clarifies-how-it-does-and-does-not-track-user-location/
Tomorrow by Damian Dibben – BookFilter
http://bookfilter.