SHR Soundbites

Caught up with IDM Hospitality Management's Becky Rogers to hear how her independent boutique hotels and staff have been doing. Highlights: - 9 hotels, 9 cities, 5 states. - Bookings are starting to trickle in. - Marketing message is about comfort, not $. - Group business? Banquet staff? - Boutique = nimble and cater to the one. - Authority of the staff present. - Staff update. - Domestic travel... and, more!

Catching up with Zsuzsanna Albrecht and the status of hotels in Germany.

We catch up with Tanya Stallard in London to see how hotels are doing and how they are preparing for the upcoming July 4 targeted open date.

We talk with Andressa Chapman, Founder, Trigger Hotel Marketing, on what hotel marketers are doing and could be doing in preparation for travel's rebound. One thing she sees often, is the disconnect between what the revenue director is doing and what is happening with the media spend.

Nicole is seeing OTA's getting their fair share of bookings during the COVID-19 crisis. Charlie sees hotels falling into two buckets coming out of the crisis: 1. Opportunists - Never before have guests spent so much time on hotel websites, and never before has there been such a high risk of cancellations. 2. Cautious - Understandably freaked out with budget cuts, nervous about spending marketing dollars, so let the OTA market their hotel. While Andrew sees hotels struggling with the customer service from OTAs and Google along with a lack of in-house marketing budget and skill set. All three see maintaining a mix of channels is important. Guests: Charlie Osmond, CEO of Triptease, Andrew Warner, CMO of Digital Hotelier, and our own, Nicole Adair, Director of Revenue Management Services.