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Shrinking the Gap: how the clothing brand lost its way
Gap’s clothes defined an era, but the brand has been steadily declining for years. Can a collaboration with Kanye West revive its fortunes – or is it just another sign of a company flailing around for an identity? By Eliza Brooke. Help support our independent journalism at theguardian.com/longreadpod
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By The Guardian
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Gap’s clothes defined an era, but the brand has been steadily declining for years. Can a collaboration with Kanye West revive its fortunes – or is it just another sign of a company flailing around for an identity? By Eliza Brooke. Help support our independent journalism at theguardian.com/longreadpod
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