Hedy & Hopp CEO & Founder Jenny Bristow, Marketing Manager Brenda Cross, and Director of Growth Marissa Gurrister recap SHSMD Connections 2025, sharing key takeaways and memorable sessions.Brenda highlights the agency's standout conference booth, featuring art prints by Hedy & Hopp’s 2025 Artist in Residence H. Ward Miles, fresh florals by Annie Kuhn with Verde Designs, and custom painted sweatshirts for the team by Lauren Younge.Marissa discusses common challenges in healthcare marketing, like measuring performance and fostering innovation, drawing insights from Tucker Bryant's keynote on the power of erasure poetry. Jenny praises Washington University’s session on integrated data, led by Verna Ehlen and Molly Bailey, for its practical approach. Brenda's favorite session "Beyond the Campaign Launch: Why Your Experience IS Your Marketing” emphasized the crucial relationship between marketing, clinical leadership, and operations, stressing that the patient experience dictates your brand. Key strategies included journey mapping and unbiased mystery shopping.The Hedy & Hopp team also led a pre-conference workshop on advanced patient privacy.The overarching theme from SHSMD 2025 was the power in prioritization, focusing on initiatives that truly drive progress for healthcare organizations.

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

Connect with Brenda:

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/brendaecross/ 

Connect with Marissa:

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/marissa-gurrister/ 

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/. 

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