SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Ever wonder how a speech pathologist transitions to a CEO role in a major medical institution? Sommer Kleweno Walley shares her unique career trajectory and the critical choices that shaped her path. Learn how she harnessed clinical experience to lead effectively in the hospital environment. 

Learn more about Sommer Kleweno Walley 

In this episode, join us as we explore the inspiring journey of Tracey Lewis Taylor, Chief Operating Officer at El Camino Health. Tracy shares her remarkable experiences in health care, the importance of mentorship, and how learning from every step along the way shaped her leadership qualities. Discover how you can apply these insights to your professional path in healthcare.

Join us for an inspiring episode featuring Callie Dobbins, RN, MSN, NEA-BC, Senior Vice President of Children's at Atrium Health. Discover how she transitioned from clinical care to leadership, emphasizing the importance of teamwork and strategic vision in healthcare. Learn valuable insights on advocating for a supportive environment for future healthcare leaders. Don't miss this impactful conversation — click to listen now! 

Learn more about Callie Dobbins, RN, MSN, NEA-BC  

In this episode, we reveal how health care marketers can uncover hidden opportunities by looking inward and identifying overlooked organizational strengths. Through real-world case studies and executive insights, this episode offers practical tools to drive innovation, reinvigorate brand strategy, and prepare for future market shifts.

In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.

Join experts from Risant Health as they explore how human-centered design is transforming healthcare. Learn how empathy, innovation, and collaboration are creating more compassionate and effective care systems through real-world stories and strategies.

In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, personalized thought leadership strategies. Shannon McCormick and Jeb Phillips share how Nationwide Children’s Hospital identifies and empowers diverse leaders to influence clinical, research, and policy conversations while aligning advocacy with organizational goals.

This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major brand transformations. Hear how Powers Health empowered over 200 ambassadors to champion their rebrand, creating authentic connections and fueling effective internal communications.

Discover how healthcare advertisers can boost campaign performance using data-driven strategies and audience precision at scale. Jeanette Geer from Spectrum Reach shares insights from new research, revealing how TV drives engagement and how to reach your ideal audience with confidence.

This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.