SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other organizations through change and disruption.

American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff using storytelling to advance public policy discussions.

Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.

Join us as we delve into ECU Health’s journey to becoming the national model for rural health and wellness through thought leadership, exploring its definition, tangibility, and timeline. Jason and Laura will share how we built understanding and gained senior leader buy-in, supported their online presence, and amplified our vision and strategy through their voices on a nationwide scale.

The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO of Wake Forest Baptist Health.

David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.

Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketing, communication, and strategic planning.

Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.

Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to communities with limited healthcare access. Under his leadership, SCHC aims to thrive, prioritizing employee engagement and elevating care standards. Hettler's journey from recent graduate to CEO underscores the potential of seizing unexpected opportunities.