In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Creative Director Mike Wilson to discuss 2025 marketing and design trend predictions (0:40). They cover retrofuturism (3:25), increasing data privacy regulations (16:40), and short-form video (24:40). Mike shares one of his favorite design principles (5:30) and Emilee outs herself as an art deco hater (14:40). In Problem Solved, they discuss the wide range of video work we've been doing for one client (31:50). Finally, in Mics at the Bar, Mike mixes up a cocktail called The Bronx (36:30). Spoiler: this one leaves the ladies speechless... in a bad way. p.s. Be sure to stick around for One More Thing (40:05)!

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Technical Director Sam Basile to discuss how Trekk is navigating AI usage for ourselves and for our clients (1:06). They also discuss why some companies are still skeptical about AI (10:00), how we developed and adopted our own policy on best practices for AI usage (16:00), and their current favorite AI tools. In Problem Solved, they discuss how we used AI to create a product selector that streamlines the customer experience (27:00). Finally, in Mics at the Bar, they sample a cocktail called The Commodore (41:00).

Additional resources:

Perplexity: perplexity.ai

Chat GPT: openai.com/index/chatgpt

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more leads?! (3:41). They go into the discovery questions they ask with new lead gen clients (11:22), as well as some traditional marketing tactics that are surprisingly successful in a digital world (20:55). In Problem Solved, they discuss a recent Trekk lumpy that saw a 30% meetings booked rate (25:02). Finally, in Mics at the Bar, they sample The Barbara (33:47).

Resources:

https://trekk.com/insights/think-old-school-3-classic-marketing-channels-should-be-part-every-brand-loyalty-strategy

https://trekk.com/insights/craft-lead-nurturing-program-works

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for organizing their email inboxes (2:00), what to do about lackluster email open rates (8:00), deliverability best practices (15:20), and the most important email metrics to measure (20:00). In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email (24:12). Finally, in Mics at the Bar, they sample La Tuna (30:33).

Resources:

https://trekk.com/insights/why-your-email-open-rates-are-going-down-and-what-to-do-about-it

https://trekk.com/insights/how-simplify-your-email-marketing-automation-hubspots-workflows-tool