Lisa Senecal and Jon Zieger sit down with Liz Minnella, founder of Connect Forward, to examine how influencers, algorithms, and culture are reshaping political power. Drawing on her background in marketing and organizing, Liz explains how trusted messengers and lifestyle creators have become central to modern persuasion, often succeeding where traditional institutions fail. The conversation explores how movements build infrastructure through wellness content, cultural flashpoints, and coordinated messaging campaigns that feel organic but are anything but accidental.