Signals Podcast Network

Udi Ledergor, Chief Evangelist at Gong, and Dan Morgese, Senior Manager of Content Strategy at Gong, bring to light the productivity that is created by utilizing AI. These speakers from the AI Revenue Summit discuss GTM strategies, seller activity, improving customer experience, and more. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

2:16 - What are the perceived benefits or the realized benefits of implementing AI in GTM processes?

4:10 - Automating Seller Activity

7:20 - Write follow-up emails 10X faster

8:12 - Guiding sellers' next steps

8:56 - Timing plays a critical role in sales

12:14 - Informing GTM strategy

14:41 - Tracking adoption in real time through product like Gong

15:38 - Adapt strategies in real time

19:38 - Improving the Customer Experience

21:25 - Account knowledge for every team

23:54 - Key considerations for selection: Understanding, Accuracy, Data Protection

24:59 - Closing Remarks

Jeff Crane, Founder of AIIncubated, brings to light three key principles to utilize when identifying AI companies to get involved with. This speaker from the AI Revenue Summit breaks out how to determine whether you should participate with or invest in certain AI companies. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

2:40 - Hundreds of AI companies are surfacing

3:12 - Three principles that relate to getting involved with AI businesses

3:33 - #1: Principle of the Jockey - find someone who can lead, guide, and manage efficiently.

4:01 - #2: Take a look at the environment - which category are you looking at? Are you looking to invest in a business or service?  Is there a budget

5:04 - #3: Get involved with events. Invite companies that are going to teach you new things

6:06 - Number one problem with most small businesses is under capitalization

6:46 - Work, results, and access create a brand

7:57 - If you cheat in one, the other two will change. 

9:16 - 5 personality traits: Attractor, Believer, Connector, Doer, Everybody

13:18 - Have some value propositions in your back pocket. What do you associate with? 

15:14 - Concluding Remarks

Lauren McCormack, VP Demand Gen Leader at Revenue Pulse, . This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

1:48 - What is demand gen? 

2:01 - Analogy of a lemonade stand 

4:39 - Demand Gen is  art and science. 

5:27 - Don't over-invest in tech, invest in your people. 

5:43 - How do you structure the engine itself?

6:25 - Cross-sell and up-sell potential is lost if you don't think about hourglass funnel (image presented) 

9:16 - NIHITO: Nothing Important Happens In The Office

9:55 - What is an ICP: Ideal customer profile

12:10 - AI Experiment  #1

13:36 - Defining your true ICP with GPT

14:05 - Data preparation: running cluster analysis on a CRM data export

15:30 - Original results interesting, but not great. How could we refine things further? Tell GPT more about our company

16:11 - Refining dataset by chatGPT generating a list of companies 25 times over based on clusters. Kept top 3 companies and dropped bottom 2 companies. Results blew them away. Results matched desired ICP.

17:26 - Find who the decision makers are. What their pain points are relating to their positions? 

18:02 - Results: it took 3 days to build this process. Got a complete list of companies GPT defined as ICP's, which included many current clients. 

19:01 - Concluding Remarks

Martin Miranda, Founder & CEO of Eventstack, discusses how his bootstrapped startup has used AI to promote and sell faster than before. This speaker from the AI Revenue Summit brings to light how AI has been used efficiently within his business. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

2:19 - Current practices involve Eventstack and Spaghet.ai

5:35 - When you utilized AI in the proper way within your organization, you are able to create more control. 

7:47 - What has changed in the last 6 months that makes AI so beneficial? 

8:00 - Opportunity: low code/no code, LLM's, API management tools, dynamic websites

10:00 - Tool called Prstpct.ai 

13:12 - Tool called SpotMail

17:27 - Concluding Remarks

Somya Kapoor, CEO & Co-Founder of TheLoops, discusses how to grow your business by either acquiring new customers or retaining existing clients. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

0:44 - McKenzie and Co. reference

0:48 - GTM's & post sales roles

3:10 - Survey: Where GenAI is applicable

3:35 - How do you align all teams around this new way of AI? 

5:33 - How data impacts revenue

5:59 - Generative AI is not the only AI out there

8:37 - How would your GTM change with accurate, actionable, AI-driven insights from support? 

9:50 - AI-driven efficiency and accuracy image

14:04 - You don't have to wait for human interaction to make things happen, use AI-assisted element

15:58 - Support insights for success and product

18:19 - Don't stay in Silos and expect GTM/customer lead growth to fix itself

19:21 - Concluding Remarks

M. Nadia Vincent, Executive Advisor at Digital Transformation Leaders, brings to light 5 specific and key strategies to use when utilizing AI in your workflow. This speaker from the AI Revenue Summit explains in detail these 5  strategies and how they can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

0:32 - First Strategy: Have a specific goal

0:52 - Second Strategy: Have a 360 degree business strategy

2:33 - Third Strategy: Use different types of AI

4:46 - Fourth Strategy: Use a combination of AI and digital technologies

6:01 - Fifth Strategy: Use field specific AI and Generic AI

7:55 - Concluding Remarks

Brian Christensen, Founder of AllThe.AI, brings to light the incredible evolution of AI. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

1:15 - AI has the ability to innovate and evolve every other industry vertical

1:31 - Where we're at

2:19 - Difference in quality regarding prompts

3:31 - Surveillance, propaganda, control

4:31 - Personalized tutoring through AI

5:20 - Burst of productivity enhancement

6:18 - Use of Autonomous agents to streamline workflow processes

7:59 - Closing Remarks

Steve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

3:53 - AI and Key Concepts

6:31 - GPT's explained

10:41 - Campaign ideas and custom instructions

12:50 - Who are the three musketeers that can help me? 

18:42 - Spend time tuning GPT to automate exactly what you want

22:21 - Subject line ideas using GPT

26:32 - Introduce something that's surprising to make it memorable

32:01 - What data matters?

33:32 - Additional risks and pitfalls

35:18 - Prompt designs & engineering examples

37:49 - Tree of Thought Example - ChatGPT Splitter

38:48 - Introduction of custom instructions

39:42 - Behavioral insights and traditional data

46: 28 - Wrench.ai OFFER

47:12 - Blueprint OFFER

50:00 - Closing Remarks

Nishit Asnani, Co-Founder of Sybill, and Ben Sternsmith, Chief Revenue Officer at Sybill, recognize that there are many unspoken truths regarding AI. These speakers from the AI Revenue Summit discuss the truths about what AI is and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

1:01 - Myth #1: AI is a FAD

3:55 - Myth #2: AI cannot replace sales reps

8:33 - Myth #3: AI cannot make decisions for me

12:49 - Demo of Sybill within Slack

15:20 - Showing how to view record of call in CRM system

18:06 - Myth #4: Change management with AI is hard

23:50 - Concluding Remarks

Gabe Larsen, CMO at Kustomer, brings to light the many AI platforms that can be utilized to help companies generate more revenue. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. 

Useful Timestamps: 

2:00 - ChatGPT: Engaging, seamless, versatile

2:48 - Fireflies: Effortless, easy, actionable

3:37 - Favorite feature of fireflies: AI summaries for meetings

4:14 - Midjourney: Access to AI-generated images

5:28 - Superhuman - Efficient email management

7:17 - Scalenut - AI-powered content creation

8:02 - Murf: High-quality voiceovers

8:44 - Pictory: High-quality videos

9:39 - Jasper.ai: Time-saving content creation

10:36 - AdCreative.ai: AI-generated ad creatives

11:12 - Perplexity.ai: Accurate and relevant search results

12:53 - Closing Remarks