Silo Creative Podcast

Pete Rodriguez is a phenomenal brand expert and designer from Lancaster, PA. Over the past few years, he has been able to work with some of the largest influencers, brands, and speakers from around the country. With all of his experience collaborating, he has refined his skills and process enough to want to share his knowledge and help creative service providers and entrepreneurs who are ready to take their businesses to the next level.

See Pete's work here: https://www.instagram.com/impeterodriguez/

Thank you Pursuit Co-working for sponsoring this episode! Book your tour today: https://pursuitcoworking.com/take-a-tour

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Chapters:

00:00 - Introduction and Pete Welcome

01:18 - The Importance of Showing Up

06:32 - Defining Success Beyond Likes

08:48 - The Power of Consistent Investment

11:01 - Planting Seeds and Waiting for Rain

17:40 - The Disappointing Season Between Anointing and Appointing

23:11 - Spec Work and LinkedIn as a Tool for Growth

26:22 - Why LinkedIn is a Powerful Platform

28:47 - Making Connections on LinkedIn

33:10 - Show, Don't Tell: Creating an Experience

34:30 - Defining Your Offer and Personal Brand

36:03 - The Question of Niching Down

39:25 - The Pivot to Mentorship and Coaching

39:58 - Pete's Background and Journey into Design

41:40 - The Sign Shop and a Key Photo Shoot Opportunity

43:02 - The Value of Kindness and Being Likable

44:13 - Leaving the Agency to Pursue Entrepreneurship

47:03 - The "Provider Mindset" and Legacy

48:05 - Saying "Yes" and Developing Grit

49:20 - Patience and the Path to Expertise

51:06 - Budgeting and Financial Awareness

55:52 - Dialing in Your Offer

58:41 - The Irresistible Offer: Menu and Proof

61:07 - The Importance of Constant Refinement

67:10 - The Definition of Expert: What You Don't Do

69:12 - Starting Small and Saying "Yes"

73:24 - The Value of "Yes" and Unexpected Opportunities

78:44 - Saying Yes Leads to Unexpected Experiences

79:19 - You Are Your Harshest Critic

80:06 - The Gear Used for the Governor Campaign

82:45 - Taking Risks When You Have Nothing to Lose

85:08 - The Importance of Research and Depth

86:08 - Community Building and Consulting Opportunities

90:11 - Strategizing as a Young Creative

93:03 - Balancing a Full Time Job with a Side Hustle

95:39 - The Importance of a Runway

100:01 - Breaking Down Pete's Income Streams

101:59 - The Value of Transparency and Showing What's Possible

103:48 - The Secret Sauce of Retainers

105:16 - Structuring Retainers

111:10 - Worthiness and Social Credibility

112:44 - The Importance of Trust in Community Building

118:58 - Aiming for Appreciated and Appreciating Value

119:00 - The Power of Kindness in Business

121:04 - Self-Worth and Giving Yourself Permission to Be Great

124:03 - The Second Mouse Gets the Cheese

125:28 - Conclusion

Kelly Warren is an actor, singer, yoga instructor, and so much more. In this episode, we talk through her complex emotions on her talents, how to balance work and life, and what it looks like to be in front of a camera more often than most people find comfortable.

See Kelly’s work here: https://www.instagram.com/kellywarren1231?igsh=MThzY3RsODV1bjZlOQ==

READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!

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When you are faced with adversity, how will you respond? Do you fight, flight, or freeze? As creatives, your response shows a lot about how you create. Join Gavin & Austin as they explore the process of staying true to yourself in moments of doubt, and how we break through the noise of everyday life to become better humans.

READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!

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Sam produces some of the highest-quality work I've ever seen. She's dedicated to celebrating others and making them feel confident in their own skin. Sam's unique history brought her to where she is today, and learning how she built her business from the ground up is an inspiring story that will bring value to your own photography journey.

See Sam's work here: https://www.instagram.com/rune_rook

Thank you Pursuit Co-working for sponsoring this episode! Book your tour today: https://pursuitcoworking.com/take-a-tour

READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!

GET IN TOUCH:

REACH OUT:

Chapters:

00:00 From Police Officer to Boudoir Photographer 01:00 Misconceptions and the Quiet Introvert 02:03 Breaking Out of Your Shell 02:48 The Creative Journey 03:28 From Lingerie Modeling to Boudoir Photography 04:27 The Boudoir Space 05:10 The Client Closet 05:45 What Sets You Apart 06:40 Client Transformations 07:45 The Magic Moment 08:14 Creating a Comfortable Environment 08:50 The Business Side of Things 09:42 Investing in a Mentorship 10:20 Charging Your Worth 10:45 Average Sale and Business Costs 11:30 Pricing and Deliverables 12:20 Editing Philosophy and Techniques 13:06 Boudoir and Self-Empowerment 13:49 Reviews and Referrals 14:15 The Creative Community 14:48 Challenges in a Conservative Area 15:40 Attracting Clients from Out of Town 16:31 The Client Experience 17:02 Scheduling and Timing 17:32 Balancing Business and Family Life 18:30 Self-Care and Avoiding Labels 19:30 Overcoming Limiting Beliefs 20:32 The Power of Support 21:20 The Importance of Charging Your Worth 22:09 Community Over Competition 22:50 Navigating Competition in Boudoir 23:44 The Goal of Travel and Mentorships 24:29 The Question of Experience and Imposter Syndrome 25:14 Teaching Sensibilities 25:43 The Camera Did Not Do That 26:22 Developing a Unique Editing Style 27:06 The Importance of Cohesion 27:48 Marketing Through Google Ads 28:45 Initial Business Costs 29:20 Finding Ways to Start for Free 30:05 Consistency and Momentum 30:45 Stop Limiting Yourself 31:48 Living with Zero Regrets 32:25 Work to Live 33:10 Maintaining Balance 33:42 Anxiety and the Service Business 34:57 Have Grace and Patience 35:25 Landing the Plane

Alana Yoder is an incredibly talented wedding photographer in Lancaster, PA. Her deep editing tones, welcoming personality, and ability to get to know the real person in front of her lens are all qualities that bring her to the front of my mind when I think about stand-out photographers near me. What I found really interesting during our conversation was how she built her business on the firm foundation of love for her craft, and the love of telling stories.

READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!

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Cameron Broadhurst is a videographer & marketing strategist for Taylor Chip, a nationwide distributor of family recipe cookies that have gone viral online to the tune of millions of views and thousands of sales consistently. We discuss the ingredients of a viral post, how story is king in marketing, and how fitness and creativity go hand in hand.

READ OUR NEWSLETTER FOR CREATIVES- that sends you monthly inspiration, sneak peeks at our next events, and more!

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I spent some time reflecting on Silo's past and future before we posted our latest event announcement - a collaboration between Silo and a local baseball stadium where we'll be taking photos amidst over 3 million holiday lights.

3 points came to my head about this journey so far.

We're back with another season & it's our best one yet!⚡️From actors to designers, I have conversations with some of the most thoughtful and impressive creatives in our area. You better have your notes ready, because every episode is going to bring enormous value to your creative passions/businesses!

Tune in every Thursday at 6am this fall!

Up to this point, sharing in-depth about our community events was not something we did online, we thought it wouldn't interest anyone and no one cared how we put these things together. But, then we found other community builders. Everything changed. Join Austin as he explains his process and expectations with executing big ideas bringing creatives together in Pennsylvania.

Find us on the web:

⁠⁠Austin's IG⁠⁠

⁠⁠Austin's Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Wanna see more videos like this?

⁠⁠Watch On Youtube⁠⁠

Want to sponsor a video? Shoot us a DM and we can talk more!

Creatives can either get lost in all the work they have to do or drown in silence of 0 new inquiries. Austin takes time between seasons to discuss how your mistakes define your art. Every failure is an opportunity to grow and learn, it's up to you to decide to take it personally or use it to your advantage.

Get out there and make mistakes.

Find us on the web:

⁠Austin's IG⁠

⁠Austin's Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Wanna see more videos like this?

⁠Watch On Youtube⁠

Want to sponsor a video? Shoot us a DM and we can talk more!