SIMPLE brand With Matt Lyles

In this episode, Matt talks with Melanie Deziel, author of The Content Fuel Framework.

Business leaders, business owners, marketers, creators and anyone who communicates with an audience is under more pressure than ever to deliver unique content consistently. How do you brainstorm enough ideas and generate enough content to fill all those channels every day? Thankfully, Melanie's Content Fuel Framework helps. She shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking, "What should we post?" No more waiting for the "big idea" to show up in its own time. The Content Fuel Framework allows content creators from any industry to produce fresh story ideas on demand, any time.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

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In this episode, Matt talks with Margaret Molloy, Global CMO of Siegel+Gale and host of the How CMOs Commit With Margaret Molloy podcast.

Whether you lead a B2C, B2B, or small business, your customers demand that you make it easy for them to engage with you. And they don't expect you to just be easier than your direct competitors. They expect you to be as easy as their favorite brand experience. That only happens when you put simplicity at the focus of every customer interaction. Matt and Margaret discuss how leaders can commit to a culture of simplicity, and gain customer (and employee) loyalty through that.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Grant Baldwin, author of The Successful Speaker, founder of The Speaker Lab and host of The Speaker Lab podcast. 

One of the best ways for business leaders to grow their personal brand and their business' brand is through speaking engagements. But how do you start? How do you find those engagements? What topics should you focus on? How do you create not only a great presentation, but also a great experience for the audience AND the event staff? 

Grant helps you understand that and much more in this episode. 

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Honoree Corder, author of 50 books including You Must Write a Book and the co-creator of the Miracle Morning book series.

One of the best ways for business leaders to grow their personal brand and their business' brand is to write a book. So why do so few actually do it? Most simply don't think it's feasible. Honoree helps us understand just how feasible it is and why you MUST write your book. Even beyond just the writing of the book, she helps us understand what goes into creating a professionally edited and designed book that people will actually want to pick up and buy. And she helps us understand what all is needed to successfully launch and market a book.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Kevin Brewer, one of the principals with LEO Events.

During the global pandemic environment, a number of industries are hit hard and facing major challenges. The events industry is one of those hit. As one of the major players in the industry, LEO Events is taking action to weather the storm and helping their clients navigate how to engage their audiences. And they're even focusing beyond themselves and supporting and engaging with events agencies, vendors and freelancers within LEO Events' ecosystem. 

Even if your business isn't in the events industry, you'll learn lessons on what you can do to intentionally lead your team, and clients, and vendors through a challenging and uncertain time.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Dee Ann Turner, author of Bet On Talent and the former head of Culture for Chick-fil-A.

In 2020, culture is no longer a "nice to have" for maintaining a strong brand. In this episode, Matt and Dee Ann discuss lessons from her book, Bet On Talent, and how Chick-fil-A created a remarkable company culture.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Andrew Davis, author of Brandscaping.

Very few marketers and business leaders focus on the sum total of the full experience they deliver to customers. Instead they focus on a few key pieces of the experience, or they focus on recreating the same performance of their last big content piece. Matt and Andrew discuss how that approach is wrong and how business leaders can focus on their Loyalty Loop and Marketing Momentum to deliver an overall outstanding experience.

Oh, also, Andrew shares the biggest business lesson he learned early in his career when he was working for The Jim Henson Company.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Stacey Hanke, author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday®.

Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. Stacey shares methods for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Zach Gemignani, founder and CEO of Juice Analytics. 

Not enough business leaders understand the amount of time, financial resources and human resources that are wasted in analysis due to their analysts not having access to tools that simplify the reporting process AND simplify the data storytelling. The result ends up being reports or presentations that are crowded with detailed tables that the audience can't understand. It makes it difficult for leaders to know what decisions or actions to take based on the data.

Luckily, there are companies like Juice Analytics who are making that easier - easier for those creating the reports AND easier for those reading the reports. Matt and Zach discuss how to make data analysis simpler through data visualization and design principles. These lessons and tools will help your people create and present analysis that's much simpler for their audience to understand.

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Roger Dooley, author of FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage , and host of the Brainfluence podcast.

We're quick to recognize and point out when we receive a frustrating experiences from others. That frustrating experience is "friction." But do we ever stop to recognize if our own customers are experiencing friction? Roger Dooley helps us understand what friction is and how to remove it from our customers' experience. 

We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.

Join the simplicity crusade and hit subscribe!