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Simple Marketing Solutions episodes
- #63 What creates the customer experience gap?
In this episode, I will share the five critical aspects of customer experience that you need to consider for your brand. Customer experience is the key differentiator of your brand versus competitors, and it can have a significant impact on your bottom line. By focusing on customer experience, you can create a loyal customer base and grow your business.
Key Takeaways• Customer experience is the key differentiator of your brand versus competitors.• The cost of bad customer service is high.• It’s important to care about what your customers think and listen to their feedback.• Add personal touches to your customer interactions.• Word-of-mouth marketing is powerful.Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
12 min - #62 Here's how businesses get results from social media
In this episode, I share invaluable insights on navigating the world of social media for business success. From crafting a winning strategy to deciphering analytics and fostering consistent engagement, we're unlocking the keys to sustained growth.
1. Strategic Navigation: Treat your social media journey like a trip; have a strategy that serves as a living document, guiding your marketing efforts consistently.
2. Numbers are Allies: Embrace the power of testing and measuring. Use analytics to understand your social media’s impact, ensuring every effort contributes to your business goals.
3. Consistency Wins Over Algorithms: Be consistent in your online presence. Algorithms favour businesses that show up regularly, creating a dependable relationship with your audience.
4. Engagement Matters: Posting and ghosting isn’t an option. Actively engage with your audience; social media is a two-way street. Building relationships is fundamental to boosting brand credibility.
5. Harness the Power of Reviews: Encourage client testimonials, reviews, and case studies. Third-party endorsements build trust and showcase your expertise, creating valuable content for your business.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
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00PZhxm3H0laBpXG8Klq18 min - #61 5 Website tracking metrics small business owners forget to analyse
In this power-packed episode of the Simple Marketing Solutions podcast, we dive into the crucial world of website metrics. Like it or not, this is a vital piece of succeeding online. I’ve made it simple for you. Trust me, once you’ve listened to this episode you’ll wonder why you avoided metrics for so long.Key Takeaways:
1. Understanding Visitors: Discover the importance of tracking website visitors as Ameeta breaks down the insights it provides into your overall website traffic, the impact of marketing campaigns, and the identification of trends.
2. Unveiling Page Views: Dive into the significance of page views, an indicator of visitor engagement. Learn how to decipher what content resonates most with your audience and optimise for their needs.
3. Decoding Traffic: Navigate the complexities of website traffic, acknowledging its impact on loading speed and user experience. Uncover strategies to optimise your website for speed and keep visitors engaged.
4. Crucial Ratio: New vs. Returning Traffic: Understand the importance of the ratio of new traffic to returning traffic. Leverage this metric to tailor content, attract the right audience, and foster consistent engagement.
5. Bouncing into Bounce Rate: Explore the bounce rate, a critical metric revealing the percentage of visitors leaving after viewing just one page. Learn how to identify problematic pages, enhance user experience, and convert visitors into paying clients.
Ameeta Gangaram
FREE RESOURCE - www.holisticvision.com.au/analysis
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
14 min - #60 3 Lessons on consistency from a trip to the ER
In this episode, let's dive into the heart of business success—consistency. Join me on a journey inspired by my recent ER adventure, as I unravel the keys to maintaining consistency in messaging, patient care, and procedures.
Key Takeaways:
- Navigate the business landscape with confidence, equipped with the right tools and strategies.
- Learn the art of consistency in messaging, patient care, and procedures.
- Uncover the three crucial lessons on consistency from a surprising source—the ER experience!
Ameeta Gangaram
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
20 min - #59 5 LinkedIn marketing secrets to grow your business
Today I talk about the 5 LinkedIn marketing secrets that will grow your business. So many health professionals feel they've not gotten traction with other social media platforms. Some have a little fear of LinkedIn and think it's a scary east. Whichever pool you're in know that this podcast is going to get you started the right way with LinkedIn.
Key takeaways from the podcast
- LinkedIn is powerful when you know how to use it.
- To use LinkedIn effectively, you need to have a clear strategy.
- Activity on LinkedIn matters.
- Ready to get friendly? Let's connect with people on LinkedIn.
Ameeta Gangaram
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
16 min - #58 Find Your Niche and Thrive: A Conversation with Sal the Nutritionist
Ever wondered if you’re spreading yourself too thin? Or if you’re focusing on an area you’re actually passionate about?
Sal, an experienced clinical nutritionist from Melbourne shares her journey and insights into the world of nutrition, running a successful practice and the importance of being true to yourself. She offers valuable advice that every aspiring health practitioner MUST hear.
Key takeaways:
- Find your passion and expertise.
- Market your business to the right audience.
- Be prepared to work hard.
- Stay motivated and productive.
Sal Prothero
Website:www.salthenutritionist.com.au
(FB/ IG): @salthenutritionist
Free resource is on her home pageAmeeta Gangaram
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
35 min - #57 How to Avoid Getting Audited by the ATO: Advice for Allied Health Professionals
In this podcast episode, Ameeta interviews Arpana, an expert in accounting for allied health professionals. Arpana provides valuable insights into the common mistakes made by these professionals when it comes to their businesses.
Here are the key takeaways from the discussion:
- GST Misconceptions
- Understanding GST Application
- GST on Reports
- Subcontractor Relationships
- Tight Subcontractor Contracts
- The Importance of Legal Contracts
Arpana Patel
Websites:
www.avesoltax.com.au
www.knowledgeassist.com.au
Facebook: www.facebook.com/avesoltax/
https://www.linkedin.com/in/arpana-patel-avesoltax/Instagram: https://www.instagram.com/arpana.accountant/Ameeta Gangaram
7 Questions to Clarify Who You Want To Work With Guide: www.holisticvision.com.au
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
38 min - #56 Setting Healthy Boundaries: A Guide to Valuing Yourself
Why is it important to value yourself? How does it impact your business and personal life? We’ll discuss how valuing yourself can help you set healthy boundaries, make better decisions, and achieve your goals. We’ll also share some tips on how to build your self-confidence and self-belief, even when it’s challenging.
Key Takeaways
- Valuing yourself means believing that you are worthy of love, respect, success, and happiness.
- When you value yourself, you are more likely to set healthy boundaries and say no to things that don't serve you.
- Valuing yourself also leads to better decision-making and increased confidence.
- There are many things you can do to start valuing yourself more, such as:
- Identifying your strengths and weaknesses
- Setting realistic goals
- Taking care of yourself
- Challenge yourself
- Surround yourself with positive people
- Practice gratitude
Ameeta Gangaram
7 Questions to Clarify Who You Want To Work WithGuide: www.holisticvision.com.auThe Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
18 min - #55 Beth Ruffin on "Overcoming Your Unbelonging: The Key to Self-Inclusion"
In this episode, Beth and I dive deep into the concept of self-inclusion and its pivotal role in empowering women to advocate for themselves and realize their true potential. Beth Ruffin is the CEO of Everyday Inclusionist, a boutique consulting firm focused on teaching leaders how to include themselves and others. She spent 20 years in corporate America before realizing her dream of entrepreneurship.
Key Takeaways:
- Self-inclusion is the act of including ourselves, regardless of what others think. It is about fostering our own sense of belonging and feeling like we have a seat at the table.
- We can self-include by:
- Speaking up and sharing our ideas, even if we're not sure they're perfect.
- Negotiating for what we want, both in our personal and professional lives.
- Building our own tables when needed, meaning creating opportunities for ourselves to be included.
- Authenticity and vulnerability are essential for self-inclusion. When we're authentic, we're being our true selves, and when we're vulnerable, we're opening ourselves up to others. Both of these things are necessary for building genuine connections and feeling like we belong.
Beth Ruffin
Website: https://bethruffin.com
IG: @thebethruffinAmeeta Gangaram
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
26 min - #54 5 Ways to Fix Feeling Alone in Business
In this episode, Ameeta talks about the common feeling of being alone in your business as a solopreneur or micropreneur. She shares some tips on how to overcome this feeling, such as finding a mentor or coach, joining a networking group, and taking care of yourself.
Key takeaways:
- Feeling alone in business is a common experience, especially for solopreneurs and micropreneurs.
- There are many reasons why we feel alone, such as working from home, having to make all the decisions, and not having colleagues to bounce ideas off of.
- The feeling of being alone can lead to negative emotions such as anxiety, depression, and self-doubt.
- There are a few things you can do to overcome the feeling of being alone, such as:
- Find a mentor or coach who can provide support and guidance.
- Join a business networking group or online business community.
- Take care of yourself by eating healthy, exercising, and getting enough sleep.
- Remember that you are not alone and that there are many people who understand what you are going through.
Ameeta Gangaram
The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Strategy call: https://calendly.com/holisticvision/20-min-intro-call
___________________________________________________________
Rate, Review and Follow wherever you get your podcasts.
"I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here
10 min
About Simple Marketing Solutions
From the publisher's feed
How can I grow my business using social media? What can I do to attract new clients? Where do I start with all this digital marketing? You're in the right place! Let Ameeta simplify the world of digital marketing with actionable tips you can implement to streamline and grow your business.
We will cover topics from social media marketing, email marketing, online marketing and marketing strategy. Find inspiration to go out there, take imperfect action and bring about positive change whilst rewarding yourself with a fulfilled life.