Simple Marketing Solutions

Simple Marketing Solutions

By Ameeta GangaramBusinessMarketing
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Simple Marketing Solutions episodes

  • #53 The CEO of Your Business and Life: How to Succeed in Both

    This podcast episode is a valuable resource for anyone who is looking to start or grow a business. Alison Wheeler, a business coach with a wealth of knowledge and experience, offers practical advice that can help you become the CEO of your life and business.

    Here are some specific actions you can take after listening to this podcast:

    • Take some time to reflect on your own goals and dreams. What do you want to achieve in your business?
      • Develop a plan for how you will achieve your goals. This plan should be specific, measurable, achievable, relevant, and time-bound.
        • Start taking action on your plan. Don't wait for the perfect moment to start. Just start taking small steps today.
          • Find a mentor or coach who can help you achieve your goals. Having someone to support you and guide you can make a big difference.
            • Don't give up! It takes time and effort to achieve success in business. Your perseverance will pay off.


              • Alison Wheeler

              Website: www.thealisonwheeler.com
              Facebook: https://www.facebook.com/alisonwheelercoaching
              Linkedin: https://www.linkedin.com/in/alisonwheeler1/

              Instagram: https://www.instagram.com/thealisonwheeler/
              free strategy session:
              https://api.leadconnectorhq.com/widget/bookings/freestrategysessionwithalisonwheeler


              Ameeta Gangaram

              The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

              Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

              Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

              Holistic Vision website: www.holisticivision.com.au

              YouTube Channel: https://www.youtube.com/@holisitcvision 

              Strategy call: https://calendly.com/holisticvision/20-min-intro-call

              ___________________________________________________________

              Rate, Review and Follow wherever you get your podcasts.

              "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

              For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

              For Spotify leave 5 stars here

              35 min
            • #52 Lisa's Wisdom: Evidence-based complementary medicine to improve patient outcomes

              Highlights:

              • Lisa has been a registered nurse for over 40 years and a naturopath for 20 years.
              • She is passionate about helping people restore their health naturally.
              • She believes that the key to success in the health industry is to love what you do, have great trust in your knowledge, and be able to educate your clients.
                • She also stresses the importance of building relationships with other healthcare practitioners and having systems in place both clinically and business-wise.

                  • Actionable Advice:

                  • Trust yourself and your knowledge.
                  • Don't be afraid to share your light.
                  • Advertise early and get your name out there.
                  • Make follow-up appointments with patients.
                  • Get systems in place early, both clinically and business-wise.


                    • Lisa McLean

                    Websites:

                    www.totalheathlcarenaturally.com.au

                    www.thecookingnaturopath.com


                    Ameeta Gangaram

                    The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                    Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                    Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                    Holistic Vision website: www.holisticivision.com.au

                    YouTube Channel: https://www.youtube.com/@holisitcvision 

                    Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                    ___________________________________________________________

                    Rate, Review and Follow wherever you get your podcasts.

                    "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                    For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                    For Spotify leave 5 stars here

                    32 min
                  • #51 The myth of failure: How Melissa learned to embrace failure as an opportunity for growth.

                    In this episode, we chat with Melissa, the founder of Grafika, a graphic design business that she started 14 years ago. Melissa shares her inspiring story of the ups and downs of business, the realities of what it’s like and her strategies for staying strong after over a decade in business.


                    In this episode, you will learn:


                    • How Melissa started Grafika and how she has grown it over the years.
                    • The importance of branding and how to create a cohesive and consistent message for your business.
                    • How to adapt and change your business to the ever-changing landscape.
                    • How to never give up and always keep learning.


                      • Key takeaways

                      • Starting a business from scratch is possible, even if you have young children.
                      • Branding is more than just having a pretty logo.
                      • It's important to be able to adapt and change your business to the ever-changing landscape.
                      • Failure is not an option.
                      • It's important to take breaks and not feel guilty about taking time for yourself.


                        • Melissa Horvat

                        Website: https://www.graphika.com.au


                        https://www.instagram.com/graphika__


                        https://www.linkedin.com/in/melissa-horvat-74035820
                        Free Brand Clarity Call
                        https://graphika.lpages.co/brand-discovery-call/

                        Ameeta Gangaram

                        The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                        Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                        Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                        Holistic Vision website: www.holisticivision.com.au

                        YouTube Channel: https://www.youtube.com/@holisitcvision 

                        Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                        ___________________________________________________________

                        Rate, Review and Follow wherever you get your podcasts.

                        "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                        For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                        For Spotify leave 5 stars here





                        29 min
                      • #50 Can a Mobile-friendly Website Recession-proof My Business?

                        In this episode, we discuss the importance of having a mobile-friendly website for business owners who are struggling to grow their business, especially in tough economic times. More than 50% of users find websites from their mobile devices, so if your website isn't mobile-friendly, you're missing out on a huge opportunity to reach new customers.


                        We provide tips on how to make your website mobile-friendly, including using a responsive design framework, optimizing your images, and using white space effectively. We also discuss the benefits of having a mobile-friendly website, such as increased traffic and sales.


                        If you're a business owner who is struggling to grow your business, we encourage you to make your website mobile-friendly. It's a simple change that can have a big impact on your bottom line.


                        Book your free Clarity Call and let us show you the 3-steps to having a website that is mobile-friendly. www.holisticvision.com.au/contact

                        Ameeta Gangaram

                        The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                        Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                        Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                        Holistic Vision website: www.holisticivision.com.au

                        YouTube Channel: https://www.youtube.com/@holisitcvision 


                        Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                        ___________________________________________________________

                        Rate, Review and Follow wherever you get your podcasts.

                        "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                        For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                        For Spotify leave 5 stars here

                        10 min
                      • #49 Threads: User Guide for Businesses

                        In this episode, we're talking about Threads, a new social media app from Instagram that is designed for more personal, one-on-one communication. We'll break down everything you need to know about Threads, including its features, benefits for small businesses, and how you can sign up. We'll also explore the art of personal engagement and how Threads can help you build stronger relationships with your customers.


                        What is Threads?

                        • How can Threads benefit small business owners?

                        • Key features of Threads

                        • Reduced censoring versus other platforms

                        • Stories

                        • Repost

                        • Share your thread via other platforms

                        • How to use Threads

                        • New features coming soon


                        Key Takeaways


                        1. Threads is a new app from Instagram that’s designed for more personal, one-on-one communication.

                        2. Threads can be a great way for small business owners to connect with their customers on a more personal level.

                        3. Threads has some key features that make it different from other social media platforms, such as reduced censoring and the ability to share longer posts.


                        Additional Notes

                        • Threads is still in its early stages, so there are some features that are missing, such as an edit function and a following feed.

                        • However, the developers are working on adding these features in the future.

                        • Overall, Threads is a promising new platform that has the potential to be a valuable tool for small business owners.

                        Ameeta Gangaram

                        The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                        Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                        Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                        Holistic Vision website: www.holisticivision.com.au

                        YouTube Channel: https://www.youtube.com/@holisitcvision 


                        Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                        ___________________________________________________________

                        Rate, Review and Follow wherever you get your podcasts.

                        "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                        For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                        For Spotify leave 5 stars here


                        11 min
                      • #48 4 Secret to Working Less and Earning More

                        In this episode of the Simple Marketing Solutions podcast, host Ameeta discusses 4 secrets that can help you create a sustainable health-driven business that aligns with your values and supports your goals. These secrets are: 

                        • Set boundaries. It's important to define your work hours, establish communication protocols, and create a clear separation between your work and personal life. 

                        • Delegate tasks. As your business grows, you'll need to learn how to delegate tasks effectively. This will free up your time so you can focus on the things you're best at. 

                        • Develop processes. Having clear and efficient processes in your business can save you time, reduce stress, and improve your overall performance. 

                        • Take care of yourself. Make sure you schedule time for self-care activities like exercise, meditation, or spending time with loved ones. 

                          • Actionable takeaways: 

                          • Set boundaries with your clients and your team. This will help you avoid burnout and ensure that you have enough time for yourself. 

                          • Delegate tasks to your team members or outsourced professionals. This will free up your time so you can focus on the things you're best at. 

                          • Develop processes for key tasks in your business. This will help you streamline your operations and make it easier to scale your business. 

                          • Take care of your physical, mental, and emotional health. This will help you stay motivated and productive in your business. 

                            •  

                            Want to know more on this topic? Read my article in Brainz Magazine here. 

                            Ameeta Gangaram

                            The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                            Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                            Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                            Holistic Vision website: www.holisticivision.com.au

                            YouTube Channel: https://www.youtube.com/@holisitcvision 


                            Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                            ___________________________________________________________

                            Rate, Review and Follow wherever you get your podcasts.

                            "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                            For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                            For Spotify leave 5 stars here

                            15 min
                          • #47 Master the Art of Storytelling with Your Marketing using the StoryBrand Framework

                            In this episode, we discuss the StoryBrand framework from Donald Millers book 'Building a StoryBrand'. It is a powerful tool that can help you clarify your message and connect with your customers on a deeper level. In his book, Donald Miller describes this framework as being based on the idea that people are hardwired to respond to stories, so by using the StoryBrand framework, you can make your marketing material more engaging and persuasive.
                            We walk through the 7 steps of the StoryBrand framework, using the movie Dirty Dancing as an example. We discuss how to make your audience the hero of your story, define their problems, be the guide with a solution, create a clear plan, include a clear call to action, discuss the potential for failure, and end your story with success.
                            We also discuss why it’s important to use the StoryBrand framework in your marketing material, and how we use it. We conclude by encouraging you to check out the book 'Building a StoryBrand' by Donald Miller if you’re looking for a way to improve your marketing material.


                            Key Takeaways:

                            • The StoryBrand framework is a powerful tool that can help you clarify your message and connect with your customers on a deeper level.
                            • The StoryBrand framework is based on the idea that people are hardwired to respond to stories.
                            • The 7 steps of the StoryBrand framework are:
                            • Make your audience the hero of your story.
                            • Define your audience’s problems.
                            • Be the guide with a solution.
                            • Create a clear plan.
                            • Include a clear call to action.
                            • Discuss the potential for failure.
                            • End your story with success.
                            • The StoryBrand framework can help you connect with your customers on a deeper level, clarify your message, and increase your sales.
                              • I hope you found this podcast episode helpful. If you have any questions, please book a clarity call here: https://calendly.com/holisticvision/claritycall


                              Ameeta Gangaram

                              The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                              Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                              Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                              Holistic Vision website: www.holisticivision.com.au

                              YouTube Channel: https://www.youtube.com/@holisitcvision 


                              Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                              ___________________________________________________________

                              Rate, Review and Follow wherever you get your podcasts.

                              "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                              For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                              For Spotify leave 5 stars here

                              10 min
                            • #46 Marketing vs. Advertising: What's the Difference?

                              In this episode, we demystify the often-confused terms of marketing and advertising and unveil their unique roles in small business success.

                              Marketing is the comprehensive process of creating and communicating value to customers, clients, and partners. It encompasses a wide range of activities, from understanding your target market to developing an effective marketing mix.

                              Advertising is a specific tool within the marketing toolkit. It is a paid form of communication that is used to reach a large audience and generate brand awareness.

                              Here are some key takeaways from our discussion:

                              • Marketing is the big picture. It involves understanding your target market, crafting a compelling value proposition, and developing an effective marketing mix to sway your audience towards your products or services.
                              • Advertising is one of the means to achieve your marketing goals. It amplifies your message to a larger audience and creates brand recognition.
                              • There are a plethora of marketing activities, from website creation and blog writing to social media campaigns, email marketing, event hosting, and forging partnerships.
                              • Advertising can take many forms, including newspaper and magazine ads, TV and radio commercials, online ad campaigns, sponsorships, and product placements.
                              • Small business owners can harness the power of marketing and advertising by defining their target market, crafting a compelling value proposition, developing a well-rounded marketing mix, and diligently tracking results to refine their strategies.

                                • Marketing and advertising are essential components of small business success. By implementing these expert tips, you’ll be equipped to effectively market your business and achieve remarkable growth.


                                I hope you found this podcast episode helpful. If you have any questions, please book a clarity call here: https://calendly.com/holisticvision/claritycall

                                Ameeta Gangaram

                                The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                                Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                                Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                                Holistic Vision website: www.holisticivision.com.au

                                YouTube Channel: https://www.youtube.com/@holisitcvision 

                                Free resource "Social Media Success Guide' template: www.holisticvision.com.au/socialmediaguide

                                Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                                ___________________________________________________________

                                Rate, Review and Follow wherever you get your podcasts.

                                "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                                For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                                For Spotify leave 5 stars here


                                14 min
                              • #45 Dental Practice Management Made Easy with Julie Parker

                                In this episode, Ameeta Gangaram interviews Julie Parker, a dental practice consultant with years of experience in the field. Julie shares her journey from being booted out of school at 17 to owning her own dental practice and eventually becoming a consultant. Ameeta and Julie discuss the challenges faced by health professionals in private practice, focusing on the recruitment process and the importance of hiring the right people. They emphasize the need for openness, trust, and honesty in partnerships and collaborations. Julie also introduces the concept of constant and never-ending improvement (CANI) borrowed from Tony Robbins, highlighting its relevance in business growth and development.


                                Key takeaways from the interview:
                                - Recruitment is a major challenge in the healthcare industry, with a limited pool of qualified candidates available.

                                • Overcoming recruitment challenges requires reassessing core beliefs about job worth and considering training unskilled individuals on the job.
                                • Hiring less experienced individuals allows for moulding them according to the business's values and processes.
                                • Identifying the ideal team member avatar and creating a supportive environment for them is crucial for long-term success.
                                • Constant and never-ending improvement (CANI) is a philosophy that emphasizes continuous growth and learning in business and personal life. It involves consistently seeking ways to improve processes, skills, and results.

                                  • I hope you found this podcast episode helpful. If you have any questions, please book a clarity call here: https://calendly.com/holisticvision/claritycall



                                  Links discussed in this podcast:

                                  Julie Parker

                                  Website + social media handle(s)

                                  Julie Parker from Practice Success
                                  https://julieparkerpracticesuccess.com/

                                  Facebook : https://www.facebook.com/profile.php?id=100084693254794


                                  Ameeta Gangaram

                                  The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                                  Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                                  Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                                  Holistic Vision website: www.holisticivision.com.au

                                  YouTube Channel: https://www.youtube.com/@holisitcvision 

                                  Free resource "Social Media Success Guide' template: www.holisticvision.com.au/socialmediaguide

                                  Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                                  ___________________________________________________________

                                  Rate, Review and Follow wherever you get your podcasts.

                                  "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                                  For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                                  For Spotify leave 5 stars here

                                  31 min
                                • #44 How to Make Your Money Work for You. Advice from a Financial Planner

                                  In this episode of the podcast, Ameeta interviews Jessica Tomac, a financial planner who specialises in working with women. Jessica shares her insights on how women can take control of their finances and achieve their financial goals.

                                  Here are some key takeaways from the interview:

                                  • Find a financial advisor who you feel comfortable with and who understands your needs. Jessica emphasizes the importance of finding a financial advisor who you feel like you can trust and who is willing to take the time to understand your individual situation.

                                  • Set financial goals and create a plan to achieve them. Jessica recommends that women set specific financial goals and create a plan to achieve them. This will help you stay on track and make sure that you are on the right path to financial success.

                                  •Automate your finances. Jessica suggests automating your finances as much as possible. This will help you save money and avoid overspending.

                                  • Don't be afraid to ask for help. Jessica encourages women to ask for help from a financial advisor if they need it. There is no shame in admitting that you need help, and a financial advisor can be a valuable asset in helping you achieve your financial goals.


                                  Here are some additional tips for women who are looking to improve their finances:


                                  • Create a budget. A budget is a great way to track your income and expenses, and it can help you identify areas where you can save money.

                                  • Pay off debt. Debt can be a major financial burden, so it is important to pay it off as quickly as possible.

                                  • Invest for the future. Investing is a great way to grow your money over time. There are many different investment options available, so you can choose one that is right for you.

                                  • Get educated about your finances. The more you know about your finances, the better equipped you will be to make sound financial decisions. There are many resources available to help you learn more about personal finance.
                                  I hope you found this podcast episode helpful. If you have any questions, please book a clarity call here: https://calendly.com/holisticvision/claritycall

                                  Links discussed in this podcast:

                                  Jessica Tomac

                                  Website + social media handle(s)

                                  Facebook : https://www.facebook.com/554258091692793

                                  LinkedIn: https://www.linkedin.com/in/jessica-tomac-cfp%C2%AE-chfc%C2%AE-aams%C2%AE-4742164


                                  Ameeta Gangaram

                                  The Confusion to Clarity Guide: https://www.holisticvision.com.au/clarityworkbook

                                  Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

                                  Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

                                  Holistic Vision website: www.holisticivision.com.au

                                  YouTube Channel: https://www.youtube.com/@holisitcvision 

                                  Free resource "Social Media Success Guide' template: www.holisticvision.com.au/socialmediaguide

                                  Strategy call: https://calendly.com/holisticvision/20-min-intro-call

                                  ___________________________________________________________

                                  Rate, Review and Follow wherever you get your podcasts.

                                  "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                                  For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                                  For Spotify leave 5 stars here


                                  27 min

                                About Simple Marketing Solutions

                                From the publisher's feed

                                How can I grow my business using social media? What can I do to attract new clients? Where do I start with all this digital marketing? You're in the right place! Let Ameeta simplify the world of digital marketing with actionable tips you can implement to streamline and grow your business.