Simple Marketing Solutions

Simple Marketing Solutions

By Ameeta GangaramBusinessMarketing
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Simple Marketing Solutions episodes

  • #13: Consumer Sales Journey: Your Business's Marketing's Best Friend

    Today's episode, titled "Consumer Sales Journey: Your Business's Marketing's Best Friend” with Angie Martin

    Angie Martin is a highly trained and well-regarded Business Development, Business Mentor and Digital Marketing Manager. Her purpose-driven personality drove her to create, Ani Designs, her first business at 12. Since then, she has assisted in creating and growing multiple businesses by implementing her digital marketing, social media management and business development skills.

    Originally from London, Ontario, Canada, she moved to Australia in 2012 to expand her knowledge and grow her career. After 9 years of working in the field while continually increasing her skill base, she’s now utilising her years of experience to help business owners in business growth, consumer behaviour, marketing, and financial planning. Her core objective is to help grow your business through business mentoring and proven growth strategies.

    Being passionate about helping others succeed in their professional and personal lives; she founded The Growth Manager while continuing working on her passion project clothing brand, Pear Collections.

    The key take away messages include:

    1. What is a “consumer sales journey?”
    2. How do you incorporate this consumer sales journey into your marketing strategy?
    3. “Always look at as your consumers are just either really expensive consumers, or they really provide you profit”.
    4. “It really makes a difference between a business that is a bit stale, and its growth, and a business that is continually growing.
    5. Know your audience, your offerings, and your stages in your consumer journey.
    6. Get Optimised and Automated.
    7. Why do you need to offer more than just a coupon code in your store?
    8. Do what you can, be consistent and then perfect as you go to keep that consistency going.
    9. “Just do it even if it's not perfect. At least you have something”.
    10. Links discussed in this podcast:

      Website: https://thegrowthmanager.com.au/ 

      Facebook: https://www.facebook.com/The-Growth-Manager-103474698719620

      Instagram: https://www.instagram.com/thegrowthmanager_/

      LinkedIn: https://www.linkedin.com/company/75575299/admin/

      YouTube: https://www.youtube.com/channel/UCKOjmO0EyD1sC9tJDC3J4ig

      Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

      Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

      Holistic Vision website: www.holisticivision.com.au

      Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy

      Consumer Sales Journey Growth Guide (aka Template):  https://thegrowthmanager.com.au/product/consumer-sales-journey/ (use the discount code SMS20 to receive 20% off this amazing template!)



      36 min
    11. #12: Authentic Sales Calls that Convert

      Today's episode, titled " Authentic Sales Calls that Convert” with Jana Niksa

      Jana Niksa- The Intuitive Sales Coach (aka a sales coach with an edge and a twist ;)

      For over two decades Jana Niksa has been celebrated as a Top Sales Executive in her industry.  As her career progressed, Jana knew there was more for her. She wanted to dive deeper into understanding the science of mindset and its connection to the subconscious.

      The study of thoughts, beliefs, behaviors, and human potential became her deepest passion. Over the last several years Jana has studied with some of the greatest teachers and coaches in the industry, from Jack Canfield, David Key, and Jackie Simmons to Joe Vitale and Dr. Hew Len.

      Jana is now a certified meditation coach and teacher, intuitive sales coach, limiting-belief clearing expert, hypnosis, NLP practitioner, and is trained in the ancient Hawaiian practice Ho’oponopono.

      Dedicating herself to helping female entrepreneurs master the art of the client conversation and selling with sincerity and authenticity, is Jana’s #1 passion. She helps them discover their authentic voice while guiding them through her process called, “Release To Rise” in order to let go of what is holding them back, to unleash their full potential, and massively up-level their business’s success.

      The key take away messages include:

      1. How Jana got into becoming known as an intuitive coach and what that means.
      2. How to identify when you don’t feel the new lead you’re talking to is the right fit for your business.
      3. The way to phrase your questions in a discovery call.
      4. How to get out of your own way.
      5. The importance of having a framework to follow in a sales call to step out of your head and be present for the client .
      6. “You don't know what you don't know, until you get there”.
      7. Jana shares tips that have been useful for her in her journey.
      8. Links discussed in this podcast:

        Jana Niksa Website: https://jananiksa.com/

        Jana Niksa Instagram: @jananiksa

        Jana Niksa Facebook: @jananiksa

        Jana Niksa FB Group: Client Conversations That Convert: Put the discovery back into the discovery call

        Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

        Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

        Holistic Vision website: www.holisticivision.com.au

        Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy

        ____________________________________________________________

        Rate, Review and Follow wherever you get your podcasts.

        "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

        For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

        For Spotify leave 5 stars here

        34 min
      9. #11: The Art of Storytelling to Attract Loyal Clients

        Today's episode, titled " The Art of Storytelling to Attract Loyal Clients” with Mariah MacInnes

        Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.

        A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels.

        Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency!

        The key take away messages include:

        1. The power of storytelling in your marketing.
        2. Sharing our personal story brings your personality, and allows people to feel connected to you.
        3. Your origin story can be tailored depending on what you are doing and where you’re sharing it.
        4. Have you thought of analogies?
        5. How can you bring stories from the public domain into your content to help people understand what you are trying to sell.
        6. The top places to share your origin story and why this is important in business.
        7. Why it’s important to have a strategy around your content.
        8. How to get started with your story.

        9. Links discussed in this podcast:

          Website: www.contentqueenmariah.com 

          Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ 

          Instagram (Mariah): https://www.instagram.com/mariah_contentqueen 

          LinkedIn: https://www.linkedin.com/in/mariahmacinnes/

          Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

          Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

          Holistic Vision website: www.holisticivision.com.au

          Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy


          Rate, Review and Follow wherever you get your podcasts.

          "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

          For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

          For Spotify leave 5 stars here

          36 min
        10. #10: Business Start-up Tips: From Conception to Launch

          Priya Harkare is a naturalist best known for her natural skincare brand “Natural Philosophy” based in Melbourne.

          A co-founder, believing in a holistic approach towards life. She is a certified skincare  formulator with a Diploma in Skincare Formulation from one of the best skin schools – “Formula Botanica, London”.

          Living and expressing your true form is what inspires Priya to flourish on this nature-driven  path. Along with her skincare business Priya also has a Construction background with 12  years as an Architect and Estimator. Yes! both being 180 degrees apart, yet, both she loves  equally. Her Construction management journey has helped her achieve balance and structure in life and business.

          She believes that an artist cannot be bound or restricted, living free is what uncovers new  realms. She approaches each project with focus and fresh energy and calls herself an artist creating new formulations. This has helped her explore skin science and all skin secrets  which descend from as ancient as Cleopatra’s age. She created a unique blend of these  ancient ayurvedic ingredients with modern plant-based ingredients two years ago, which  she now calls “Natural Philosophy”. The secret to her ongoing progress has always been her  honesty whether being customers, friends, or family.

          Priya as a person is very focused and professional yet enjoys having a good laugh. Always  eager to make new connections and bring her vision of a skincare global brand to reality.  She operates from a home-based studio in western suburbs of Melbourne. Her brand has  also set foot in the door with stockists, markets, and online last year.

          The key take away messages include:

          1. What is Natural Philosophy and how does it work?
          2. Why do you need to approach people for everything (stepping up and approaching people don't just sit and wait for people to come to you)
          3. Step out of your comfort zone and talk to people.
          4. There is no right time to start a business. You just have to jump in. don't wait for the right time to start a business at all.
          5. You should have a Business Plan
          6. Be honest in what you’re doing, “Be honest in what you're doing is how your customers will believe in you. That's how you build trust in them.”
          7. How is building connections important?
          8. Links discussed in this podcast:

            Website: https://naturalphilosophy.shop/

            Instagram link: https://www.instagram.com/np_naturalphilosophyofficial

            Facebook link: https://www.facebook.com/np_naturalphilosophyofficial 

            Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy

            Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

            Holistic Vision website: www.holisticivision.com.au

            Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy



            33 min
          9. #9: Know Your Legal Requirements to Run Your Business Ethically

            Today's episode, titled " Know Your Legal Requirements to Run Your Business Ethically" is with Shalini Nandan-Singh.

            Drawing on more than 15 years of experience as a lawyer and a woman in business, Shalini Nandan Singh helps Australian service-based entrepreneurs protect their businesses and profitability with  empowered legal advice and contracts.

            Shalini founded Love Your Legals (formerly Legally Shalini) in 2015 from a desire to work with small  businesses that faced the same lean start-up and business-building highs and lows that she did in her  previous life in legal practice and small business in Fiji and Australia.

            Her keen insight into the nuances and practicalities of law as a tool for protecting and empowering  women in business has seen her engaged as a speaker for digital and live events, presenting to both  Australian and international audiences.

            Shalini has encouraged listeners to #loveyourlegals at numerous small business development events,  workshops, podcasts, and summits. Her goal is to educate audiences that, rather than confusing  legalese, business legals should be designed to create positive business boundaries that drive client  relationships founded on compassion and understanding.

            A regular guest mentor in several high-profile masterminds, Shalini is an engaging and informed  presenter who firmly believes that business legals (service agreements, terms and policies) should  be an authentic extension of any business.

            Since 2015 Love Your Legals, under Shalini’s watch and care, has provided legal support, advice,  contract creation and legal templates for over 2000 entrepreneurs setting out to change their own  lives and that of their community.

            www.loveyourlegals.com.au

            The key take away messages include:

            1. The importance of having a service agreement that is connected to your business.
            2. You must be aware of your communication skills with your clients and customers. (Your service agreement or your terms of sale, or your licensing agreement, or your membership terms or your cost terms, they are platforms for negotiation.)
            3. How do you protect your ideas and innovations?
            4. Don't be afraid to start. The biggest learning comes from when you do start.
            5. Find someone professional that is going to help you establish the foundations that are going to help you grow as a person,  and enable you to run your business and make decisions. That's investment!
            6. Don’t share your business information before you’re ready.
            7. Links discussed in this podcast:

              Shalini Nandan-Singh Website: www.loveyourlegals.com.au 

              Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy

              Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

              Holistic Vision website: www.holisticivision.com.au

              Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy


              44 min
            8. #8: How to Gain Endless Energy whilst Growing Your Business

              Do you wake up in the middle of the night or can't even fall asleep because you're overthinking about everything you're responsible for in your business?

              Have you noticed that you're reaching for that extra coffee or something sweet around 2pm, just so you can keep working?

              Do you find yourself snapping at those you love one minute and then wanting to bawl your eyes out the next?

              If you're nodding your head, then you'll want to hear why you're feeling this way and what you can do to support yourself enabling you to run your business more successfully.

              The rapid mood swings, insomnia, drop in energy levels and feeling foggy in the head may be signs you're pushing yourself too hard. When we are in business for ourselves, this is a common trend. We have to be the 'jack of all trades' and feel responsible to be present and switched on all the time.

              We feel that if we take time out the business won't keep going. Or that we haven't got the processes or team in place for things to run smoothly and automatically in the background.

              In today's episode I draw on my Naturopathic background and share the signs to be aware of when it comes to burnout. I also give the top strategies that have worked with hundreds of my clients as they balanced business and life.

              Key Take away Messages

              Advice for business owners struggling to juggle everything and feeling worn out, exhausted and stressed:

              1. Believe in yourself.
              2. Take care of you first.
              3. Take Action.
              4. The first 3 Steps from my "7 Steps to Business Breakthrough Program- finding the balance between life and business"

                As a bonus to help you create a balanced life, without exhaustion I shared access to my best-selling book "Elevate Your Health". Grab your copy today.

                1. Pinpoint your Values
                2. Position your Boundaries
                3. Place your Foundations
                4. _____________________________________________________________________________

                  Links From The Episode

                  Holistic Vision website: www.holisticivision.com.au

                  Free resource “Elevate Your Health" Book www.holisticvision.com.au/health

                  Follow me for daily business tips, inspiration and business strategies www.instagram.com/holisticvisionconsultancy

                  Connect with me on LinkedIn at https://www.linkedin.com/in/ameetagangaram/

                  ____________________________________________________________________________

                  Rate, Review and Follow wherever you get your podcasts

                  "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                  For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                  For Spotify: Click here

                  Before you go, follow the podcast if you haven't already. That way you'll be the first in line for my free resources that will elevate your business.

                  15 min
                5. #7 How to Define the Value You Bring to Your Audience

                  Have you heard of the word Ikigai?

                  It's a Japanese concept that refers to the 'Secret to living a Long and Happy Life'.


                  Ikigai is more than just our profession or work. Yes, we spend the majority of our time absorbed in work. However, Ikigai is the sum of all the little joys that we experience in everyday life. This is what leads us to living a fulfilled life.


                  But just how do we get to this Ikigai? To this 'sense of living with purpose'? 


                  Key Take away Messages

                  1. Understand the interconnectedness of 4 key elements that make up you and help define your uniqueness. 
                  2. See how each influences your reason for being.
                  3. Find out how you can utilise these 4 interwoven elements to positively influence your business, career and every aspect of your life.
                  4. Live a purpose-driven life - filled with deep joy and happiness.

                  5. See the illustration here, which will help with the visual representation referred to in the episode.

                    _____________________________________________________


                    Links From The Episode

                    • Holistic Vision website: www.holisticivision.com.au
                    • Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy
                    • Follow me for daily business tips, inspiration and business strategies www.instagram.com/holisticvisionconsultancy

                    • Or read the International Besteller 'Ikigai', by Hector Garcia and Francesc Miralles.

                      _____________________________________________________

                      Rate, Review and Follow wherever you get your podcasts.

                      "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                      For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                      For Spotify: Click here

                      Before you go, follow the podcast if you haven't already. That way you'll be the first in line for my free resources that will help you as you elevate your business.


                      18 min
                    • #6: Gaining Confidence on Camera with Melissa Groom

                      Episode 6 of my Simple Marketing Solutions Podcast is so special as Melissa Groom teaches us how videos will be a powerful tool in growing our businesses on the digital world.

                      Melissa Groom is a world expert at positioning entrepreneurs to be a recognised influencer using the power of video. As a successful entrepreneur, she has created and produced over 400 national and international events such as, The International Women’s Day Online & Live Summit, and helped thousands of people to maximise video to become recognised experts in their field.

                      As the Founder of The Videopreneur School, Empowered Mums Business Network TV, and Mums in Business Magazine, she has carved out a career in video marketing and launched various TV shows which have been viewed in over 78 countries.

                      Melissa Groom has been working as a Key Facilitator and Coach for Speakers Institute empowering others to get clarity, find their voice and launching themselves using their personal brand.

                      Melissa knows the importance of speaking out, and has empowered tens of thousands of people across the world to own their story, find their voice and light up the world one video at a time.

                      Her motto is “Shine bright, the world needs you.”

                      Key Take away Messages

                      1. Get comfortable with video by rehearsing in a private Facebook group you set up, or over Zoom with a friend.
                      2. Remember why you're doing this- your message needs to be heard. It's there to help someone that's in pain, struggling or needs those words of encouragement.
                      3. It's okay to have your notes next to you when you record!
                      4. Just start! It will all come together the more you practice.
                      5. Key Statistics with Video Content

                        • Viewers retain 95% of a message in a video than only 10% in text.
                        • Businesses use video grow their revenue 49% faster than non video users.
                        • landing page with a video has a conversion rate of up to 80% higher than a landing page without video.
                        • 80% of people are on their phones and watching videos with the sound off, therefore use captions.
                        • Links Discussed in This Podcast Episode

                          Melissa Groom on Facebook: https://www.facebook.com/melissa.groom.9

                          Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy

                          Holistic Vision website: www.holisticivision.com.au

                          Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy

                          _____________________

                          Rate, Review and Follow wherever you get your podcasts.

                          “I loved the Simple Marketing Solutions podcast” <—- if this sounds like you, I’d value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                          For Apple Podcasts: Click here, scroll down, tap five (5) stars and select ‘Write a Review’. I can’t wait to hear one piece you found valuable from the episode!

                          For Spotify leave 5 stars here

                          38 min
                        • #5: Place Yourself as the Expert by Educating Your Industry Peers- with Leanne Stockwell

                          In Episode 5 of the Simple Marketing Solutions podcast our guest speaker is Leanne Stockwell from A Better You Naturally. She and I discuss how to "Place Yourself as the Expert by Educating Your Industry Peers"

                          Leanne is a Naturopath, Life Coach and Kinesiologist and creator of the Bio-MT Technique.

                          She talks about how she’s built a successful practice, A Better You Naturally, full of loyal and happy clients over the past 20 years, with the help of a muscle testing technique, called Bio-MT that she developed to fill a gap she identified in the market.

                          She sheds light on the challenges of launching a face-to-face training workshop during Covid and how mindset is crucial to the success of your launches.

                          So if you've got a burning desire to put a course together for professionals in your industry, or are looking for easy mindset techniques to help you stay the path, especially when there's challenges this episode is for you.

                          Key Takeaway Messages

                          1. When you have a passion you owe it to yourself to get out there are share your knowledge
                          2. How to overcome Imposter Syndrome
                          3. How to bounce back after the Pandemic and redefine a new normal with new targets
                          4. If you're open to learning new strategies for launching your peer-to-peer course this episode is for you. If you're in the health industry and are looking for the missing link in patient care, check this episode out.

                            _________________________________________________________________________________________________________________________________________

                            Links From The Episode

                            Free 'Live Launch Plan Checklist' www.holisticvision.com.au/livelaunch

                            Bio-MT course details https://www.abetteryounaturally.com.au/aby/bio-muscle-testing-for-natural-therapists/

                            Bio-MT Instagram www.instagram.com/biomtau

                            Follow me for daily business tips, inspiration and business strategies www.instagram.com/holisticvisionconsultancy

                            ___________________________________________________________________________________________________________________________________________

                            Rate, Review and Follow wherever you get your podcasts.

                            "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                            For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                            For Spotify leave 5 stars: Click here

                            Before you go, follow the podcast if you haven't already. That way you'll be the first in line for my free resources that will elevate your business.


                            27 min
                          5. #4: How to Collaborate with Brands & Tap into New Audiences to Grow Your Reach, Revenue & Engagement- with Tanya Simpson

                            Today's episode, titled, How to Collaborate with Brands & Tap into New Audiences to Grow Your Reach, Revenue & Engagement is with Tanya Simpson, from Collaboration Playground.

                            Tanya has secured, created and managed partnerships for some of the biggest brands and events, including Melbourne International Comedy Festival, National Gallery of Victoria, Australian Ballet, Carols by Candlelight and Australian Open along with sold out stage shows such as Matilda, Frozen and Harry Potter & the Cursed Child. She has also worked with various brands including Harry’s Ice Cream, Dr Bronner’s, sauced shop and artist / designer Fleur Harris.

                            She is a brand partnerships expert passionate about collaborating with organisations on partnerships which bring strong ROI, create engaging content, revenue opportunities, ideas and activations.

                            In todays' episode Tanya walks us through just how easy it is to collaborate with another brand. Her ideas on what you could collaborate on will leave you excited and eager to get out there and start collaborating. 

                            The key take away messages include:

                            1. Anyone can collaborate
                            2. Be clear on what you're looking for from a collaboration
                            3. Ensure both brands share common values
                            4. Know the collaborators audience - making sure it's a good fit for your brand
                            5. Be patient and follow up with brands you've reached out to. Some companies may take a while, however that doesn't mean they're not keen.
                            6. Go out there and have fun collaborating!
                            7. Links discussed in this podcast:

                              Collaboration Playground website: www.collaborationplayground.com

                              Collaboration playground Instagram account: www.instagram.com/collabplayground

                              Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy

                              Holistic Vision website: www.holisticivision.com.au

                              Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy


                              _____________________

                              Rate, Review and Follow wherever you get your podcasts.

                              "I loved the Simple Marketing Solutions podcast" <---- if this sounds like you, I'd value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.

                              For Apple Podcasts: Click here, scroll down, tap five (5) stars and select 'Write a Review'. I can't wait to hear one piece you found valuable from the episode!

                              For Spotify leave 5 stars here

                              32 min

                            About Simple Marketing Solutions

                            From the publisher's feed

                            How can I grow my business using social media? What can I do to attract new clients? Where do I start with all this digital marketing? You're in the right place! Let Ameeta simplify the world of digital marketing with actionable tips you can implement to streamline and grow your business.