Please find some links and notes from the 2 Regular Guys Podcast. On this week’s show, Terry "interviewed" Aaron about his suggestions for simple marketing tips. We are going to cover some strategies for creating a marketing plan, managing your social media and email marketing. You will leave this podcast with some great tools that you can put to work immediately.

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News Items

Fruit of the Loom creates scholarship opportunities for employees’ dependents at the nearby Western Kentucky University (WKU). The newly established fund is a tribute to former company CEO Rick Medlin who passed away in late 2016. The company officially announced the scholarship at a celebration of Medlin’s life. Berkshire Hathaway chairman Warren Buffett has donated $1 million to establish the fund.

Simple Marketing Tips

Terry: So we’re going to talk about Simple Marketing Tips. What areas of marketing are you expecting (hoping) to cover?

Marketing Planning

Social Media

Email Marketing

Terry: Start us off by telling us about some simple marketing tips related to Marketing Planning

Before doing anything with Marketing, you must start with a plan. If you don’t want to create a plan you can stop listening now as nothing else we discuss will make an impact that can be valuable to you.

Heard all of the excuses and have probably made them all. 5 Most Common

Terry: OK, well you have me convinced that I need a marketing plan for Terry Inc., what now?

Start with “Who are you?” and be honest even show your “pimps”.

Don’t just take your own work for it – Ask Employees, Outside Friends, and Family, Customers

Have them describe your company as an Elevator Speech

Terry: OK, my niche is Jim’s Towing Services and I’m the nicest darned printer in town, now what?

The Core of a good marketing plan is a SWOT Analysis

Strengths – What is it that you do well and pride your business on doing well? Core Values?

Weaknesses – Where could a competitor pick away at you? Everyone has then!

Opportunities – What things are on the horizon that looks promising? Crystal Ball – Dream Big!

Threats – What could drastically change your business? New Competitor, Losing a Key Employee...

Check out Aaron's SWOT /Marketing Plan Template for some more simple marketing tips.

Terry: Well that doesn’t sound as hard as I originally pictured it when you said SWOT Analysis. Anything more with Marketing Planning

Your Plan must have a budget, regardless of how big or small that budget may be.