Truer words have never been spoken.

This quote should be required reading for anybody within 50 feet of your company's marketing budget.

People mentioned in this episode:

Dan Kennedy

Books and other resources mentioned in this episode:

None today.

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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For me, this is the toughest quote to live up to on a daily basis.

But that doesn’t mean I should stop trying.

People mentioned in this episode:

Lyndon DukeAl RiesJack Trout

Books and other resources mentioned in this episode:

Positioning: The Battle for your Mind

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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Remember when the concept of using “other people’s money” to get rich became all the rage in the nineties?

There was even a movie with that title starring Danny DeVito.

Well, I think using other people’s mistakes to your advantage might be even more beneficial to you.

People mentioned in this episode:

Michael GerberSeth GodinDan Kennedy

Books and other resources mentioned in this episode:

The E-Myth Revisited

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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This quote is a close cousin to, “Nothing means anything until you give it meaning,” but it’s different enough that it deserves its own place on my list.

I particularly like the use of the word “retraining.”

People mentioned in this episode:

Dr. Wayne Dyer

Books and other resources mentioned in this episode:

None today.

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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Everything ever created has actually been created twice.

First, in the creator’s mind...

Then, in reality.

If you use your mind to imagine successes rather than failures, you’re halfway there.

People mentioned in this episode:

Henry FordRoger Bannister

Books and other resources mentioned in this episode:

None today.

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

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I was fortunate enough to have learned how to use the Internet to design my own “lifestyle business” years before Tim burst onto the scene with his groundbreaking book, The 4-Hour Workweek.

There were plenty of insights in there that I knew on some level, but had never specifically identified or been able to articulate the way he did in the book — this one ranking right at the top.

People mentioned in this episode:

Tim Ferriss

Books and other resources mentioned in this episode:

The 4-Hour Workweek

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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SimpleSecrets.com

I struggle with perfectionism, and this quote helps me on a couple of different levels.

I’ve been blind to many things in my life, and I’m always grateful to the kings who’ve helped show me the way.

It really did not matter how many eyes they had — they knew more than me.

People mentioned in this episode:

Desiderius ErasmusChip HeathDan Heath

Books and other resources mentioned in this episode:

Made To Stick

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

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When former Saturday Night Live cast-member Mike Myers was promoting his original Austin Powers movie, he did an interview with Parade magazine.

The reporter asked him why his Dr. Evil character was still so lovable.

He said that his mother – who was very active in the theater – told him:

"Remember: the villain is always the hero of their own story.”

I’ve altered the quote slightly to make it more universal.

People mentioned in this episode:

Mike Myers (Mother)

Books and other resources mentioned in this episode:

Parade Magazine

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

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SimpleSecrets.com

I can’t say enough about Dennis Prager’s masterpiece, Happiness Is A Serious Problem.

It is must-reading for anybody who would like to be happy right now -- or for those who are considering adding happiness to their lives in the near or distant future.

People mentioned in this episode:

Dennis Prager

Books and other resources mentioned in this episode:

Happiness Is A Serious Problem

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

I know the word “violently” is off-putting to some, so feel free to substitute “passionately,” “aggressively,” or even “haphazardly” in your mind instead.

A similar quote you might like is, “Imperfect action is better than perfect inaction.”

I still prefer General Patton’s, though, because I never see myself as being in a state of inaction.

I can easily convince myself that all my mental plotting and planning is actually taking action, when it’s really not.

But I can never convince myself that all the gears turning in my head are anything close to actually “executing a plan,” so General Patton gets my butt in gear -- in keeping with his well-deserved reputation.

People mentioned in this episode:

Gen. George S. Patton

Books and other resources mentioned in this episode:

Ready, Fire, Aim

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com