Though it usually gets mis-attributed to Mark Twain, it was actually a French philosopher who lived in the 1500s who coined this thought-provoking piece of brilliance.

• People mentioned in this episode:

Michel de Montaigne

• Books and other resources mentioned in this episode:

None today.

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

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Truer words have never been spoken.

This quote should be required reading for anybody within 50 feet of your company's marketing budget.

• People mentioned in this episode:

Dan Kennedy

• Books and other resources mentioned in this episode:

None today.

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

You’ve undoubtedly heard the old saying, “Behind every great man, there’s a great woman.”

Well, here’s a variation for you...

“Behind every great success, there’s a great system.”

Though both the great woman and the great system go unnoticed, their presence makes all the difference in the world.

Success is all around you. If want to create more success in both your professional and personal life – notice I did not say “attract more success” – you need to identify and emulate the system that’s producing it.

• People mentioned in this episode:

W. Clement Stone

Michael Gerber

Og Mandino

• Books and other resources mentioned in this episode:

The E-Myth Revisited

The Greatest Salesman In The World

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

This quote doesn’t mean anything unless you know the classic Zen story behind it.

I heard Dr. Dyer tell it years ago, and here’s how I remember it…

A farmer walking into town passes The Buddha and says, “Buddha, please help me."

"Something terrible has happened. My ox just died and now I have no way to plow my fields."

"Isn’t that the worst thing that could have happened to me?”

The Buddha replies, “Maybe so; maybe not.”

The farmer walks away shaking his head, thinking The Buddha has obviously gone mad.

On his way home, he spots a huge, strong, wild horse and ropes him.

This horse will do even more work than the ox.

Next week, the farmer sees The Buddha and says, “You were right! I now have a horse that can do twice the work of my old ox. Isn’t that wonderful news?”

“Maybe so; maybe not,” says The Buddha.

Again, the farmer walks home thinking The Buddha has lost touch with reality.

When he arrives, he finds his son lying on the ground with a broken leg.

He had been thrown while riding the new horse.

On his next trip into town, the farmer spots The Buddha and says, “You were right again."

"The horse broke my son’s leg. Now he won’t be able to help me at harvest time."

"Surely, Buddha, don’t you see this is the worst news imaginable?”

“Maybe so; maybe not,” the Buddha calmly replied.

That was the last straw!

The farmer walked away, telling himself he had wasted enough time seeking advice from this old, senile man.

Just then, word spread throughout town that war had broken out against a bigger, stronger village.

Troops were going to every house and farm to round up all the able-bodied young men to fight.

They would be outnumbered and outmatched, and would most likely die.

The farmer rushed home.

The troops had come, but since his son had a broken leg, he was not taken, and his life was spared.

And from that day forward, the farmer never doubted the wisdom of The Buddha again.

• People mentioned in this episode:

Dr. Wayne Dyer

Andrew Carnegie

John D. Rockefeller

J. P. Morgan

Cornelius Vanderbilt

Please Note: I realize not all these gentlemen made their fortunes during The Depression. My point is about their attitudes regarding the prevailing financial conditions of their times.

• Books and other resources mentioned in this episode:

None today.

Mr. Sullivan has also said this in a similar way you may like even better...

“We remain young to the degree that our ambitions are greater than our memories.”

• People mentioned in this episode:

Dan Sullivan

• Books and other resources mentioned in this episode:

The Bucket List

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Some sports have you pitted against an opponent.

In others, it seems you’re really just trying to beat your “personal best.”

For most people, I think life is a personal best type of sport.

• People mentioned in this episode:

None today.

• Books and other resources mentioned in this episode:

None today.

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

When I was in college, I was fortunate enough to work a semester at Walt Disney World.

It was great!

A few hundred students from around the country would come in and work for three months, while also taking classes to learn about a different aspect of the operation.

At our final orientation, the lady giving the class said, “Disney World is known as the happiest place on Earth, and you’re going to see so many people having the time of their lives.”

“But the truth is, too, that in surveys conducted in virtually every country around the world, this is the number one place that people say they would like to see before they die.”

“You will see a lot of people in wheelchairs and with obvious medical needs."

"But many people want to come here while they are still well enough to enjoy the park fully. They may not show any outward signs of illness or disability yet.”

“When you see a guest in a wheelchair or with a disability, we want you to be as helpful to them and make their experience as pleasant as you possibly can."

"But we expect you to give the exact same level of treatment and care to every guest you encounter."

"Because the truth is… you never know what people are going through.”

That little talk has remained with me from that day forward.

What profound advice.

• People mentioned in this episode:

None today (personal story).

• Books and other resources mentioned in this episode:

None today.

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

It’s official!

Mark Twain and Abraham Lincoln get credit for more quotes they didn’t actually originate than any other historical figures.

I saw a funny one online the other day...

“Don’t believe everything you read on the Internet.” — Abraham Lincoln

• People mentioned in this episode:

Abraham Lincoln

Mark Twain

• Books and other resources mentioned in this episode:

The Sopranos

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods.

Today, the highest honor you can garner in Direct Marketing is called "The Caples Award."

His book, Scientific Advertising, is as relevant today as it was when he published it.

Why? Because people are the same.

That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago.

Our surroundings are certainly different, but our human nature is the same.

Just as it will be two thousand years from now.

• People mentioned in this episode:

John Caples

• Books and other resources mentioned in this episode:

Mad Men

Scientific Advertising

The Bible

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Yes, tomorrow is promised to no one.

So make today the day you begin to turn it all around.

• People mentioned in this episode:

George Eliot (pen name of Mary Ann Evans)

• Books and other resources mentioned in this episode:

None today.

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com