Okay, here’s a thought experiment.

Let’s move away for a moment from thinking about designing the next service that’s delivered through a fancy mobile app…

What if you had to design service that literally help to save children's lives?

And you have to do it in a low tech environment with very limited resources.

While at the same time managing traditional stakeholders with their own perspective on the desired solution.

Sounds impossible? Well that’s what Gonzalo Rodion and Phearak Mak are up against every day.

In this episode you’ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context.

I know that at first this might sound like a very distant world from your reality. Especially if you’re in a corporate environment.

But trust me at the end of the episode you’ll be surprised by just how many similarities there are.

If anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in.

--- [ GUIDE ] -—

00:00 Welcome to episode 112

02:00 Who are Gonzalo & Phearak

04:00 What is IDE

05:45 60 seconds question rapid fire

08:30 The Innovation Lab

11:00 The challenges around social innovation

14:30 Designing social behaviour change

27:00 Obvious solutions

29:15 Finding the real problem

40:20 Making a meaningful impact

43:15 The lessons learned

46:00 Showing the value

49:20 Get in touch with Gonzalo & Phearak

50:50 Final thoughts

--- [ LINKS ] ---

* https://www.instagram.com/ideinnovationlab/

* https://www.facebook.com/ideinnovationlab

* http://linkedin.com/company/ideinnovationlab

* https://www.linkedin.com/in/gonzalo-rodino/

* https://www.linkedin.com/in/phearak-maksay-7a073b87/

--- [ MORE ] ---

Enjoyed the show? Take a look at some of the other episodes.

https://go.servicedesignshow.com/spotify

YOUTUBE

Every episode of the Service Design Show is also available as via the official YouTube channel.

https://go.servicedesignshow.com/youtube

INSTAGRAM

Get an exclusive behind the scenes look of the Show.

https://go.servicedesignshow.com/instagram

--- [ FREE COURSE ] ---

HOW TO EXPLAIN SERVICE DESIGN

Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!

https://servicedesignshow.com/free-course