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Simple Tips Smart Ideas
Simple Tips Smart Ideas episodes
- Episode 6 : A quick whizz round IP (intellectual property) to give you an overview
Intellectual property is something that so many people don’t understand – but it really isn’t that complicated and could have a positive impact on your business. Here is an explanation of the four main areas. And don’t forget – the government website is incredibly helpful.
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe9 min - Episode 5 : Listing the five things people buy to help you identify where you could generate new revenues
We’ve broken down what people buy into five different areas. Most companies only earn money in one, or perhaps two of these. In this episode we explain what the five are and explore how you can find new ways to earn revenue by branching out. It’s what client Benjamin Pollock’s Toyshop did.
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe9 min - Episode 4 : How to use our simple CAKE analogy to help you innovate – whether you are a business or a freelancer
It can be hard to understand how to use your intellectual assets to develop new ideas for your business. But by listening to our CAKE analogy, you will never forget how! It’s a very easy methodology to put into practice that you can start to apply today.
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe8 min - Episode 3 : Do you understand what you are really selling? Are you selling a product or its benefits?
This short episode looks at how best to understand the ‘why’ of what you do to add value to your business… and if you are passionate about it even better!
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe4 min - Episode 2 : What are your Passions, your Skills and your Talents? And how can they play into your business growth?
We are all passionate about different things – but do your passions have a role in your business? And can you harness your skills and talents in inventive ways to grow? This episode helps you understand the difference and you can hear a great case study that led Ben Wild to diversify.
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe10 min - Episode 1 : Using the unique story of your life, past clients and skills to build your business
If you map your individual life and work history, you will discover that you have hidden value in your journey to here. By basing your work in your life trajectory, it can set you apart creating a business that no-one else can emulate. Here’s how…
Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe11 min
About Simple Tips Smart Ideas
From the publisher's feed
If you run a micro business, are a freelancer or have a side hustle, this podcast is for you.
Each episode is filled with simple advice, easy takeaways and ideas to help you grow your business. And finishes with a key tip.
I’ve kept them short because if you run your own tiny business – you’re probably pressed for time. So 3-8 minutes for a bite-sized idea or two before you get on with your day.
I’m covering some big themes, a raft of ways to earn new revenues, suggestions on how to think about customers – all sorts. Plus a case study or two illustrating how to put the thinking into practice.
Having worked with over 300 companies in the last seven years alone, I developed the ideas and methodology you will hear to help owner/managers like you understand how to grow their business using what they already own. It’s not rocket science but smart and inventive thinking.
The podcast is based on my book Simple Tips, Smart Ideas, published in January 2019.
When I sat down to write it, I was conscious that there was very little help out there for tiny businesses. I run one, many of my friends run them, and I work with a wide variety of them – particularly across the creative, cultural and tech sector. Yet all the business books and advice seemed to largely be aimed at bigger ventures, for those caught up in the corporate world, or be written by hugely successful business gurus who’d made their millions and were telling us how to emulate them.
But that isn’t to say the ideas are in anyway small. I have been both a creative head and financial director working in larger companies, have had big brands and household names as clients. I just prefer running a micro business with the freedom and remarkable opportunities this gives you.
This podcast is to help you grow your venture into the business you want it to be.
Good luck.
Follow me on :
Instagram: @ericawolfemurray
Facebook: EWolfeMurray
Twitter: @ewolfemurray, @EricaWM_lola
To buy a copy of Simple Tips, Smart Ideas book, go to www.ericawolfemurray.co.uk/shop or you can find it in good booksellers, Foyles or on Amazon at https://amzn.to/2NZngLD
ericawm.substack.com
ericawm.substack.com