Simpli.fi

Simpli.fi

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Simpli.fi episodes

  • Mobile Advertising Strategy: Competitor Conquesting | David Goode

    David Goode, Digital Director at Asher Agency

    David Goode, a digital marketing professional with 28 years of experience, talks about his work in media, specifically focusing on digital and marketing strategy, lead generation, customer journeys, analytics, social media strategy, website user experience, and SEO strategy. He emphasizes the importance of creating custom strategies for each business, based on understanding the target audience and finding a solution that will drive results. Goode also discusses competitive conquesting, which involves using digital marketing campaigns to target competitor locations and steal market share. Lastly, he mentions the challenges of data attribution in marketing and the need for adapting to changes in privacy regulation and tracking methods.

    9 min

About Simpli.fi

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Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.