Simpli.fi

Shannon Allen, Chief Revenue Officer of Federated Digital Solutions 

Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing. 

David McBee:

Hello, and welcome to Simpli.fi TV, the web series and podcast for agencies, brands, marketers, and media buyers. I'm, David McBee. Our guest today is, Shannon Allen, Chief Revenue Officer of Federated Digital Solutions. Shannon, has been in the marketing and advertising industry for over 25 years. Her passion for digital marketing drives her to help find the best digital solutions for her company and clients. Shannon, works as a true marketer partner with all of her clients and believes that is what makes her agency stand apart from others. She believes that people today are buying why you do what you do and not what. Shannon, is also the co-host of her own podcast Digital Marketing RO Why? which I highly recommend you check out. Shannon, welcome to Simpli.fi TV.

Will Gaffney, Principal Product Manager at Simpli.fi

David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV advertising.

Wes Benwick, Senior Product Manager Simpli.fi

In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to the end for a powerful story that illustrates the effectiveness of ZTV, showcasing the shift towards a connected TV-dominated era. Wes sheds light on how to navigate this evolving terrain and optimize advertising strategies for a winning outcome.

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester 

Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutionize your approach to engaging and converting your target audience.

Scott Palmer, Vice President Media and Digital at French/West/Vaughn 

In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light on the symbiotic relationship between marketing campaigns, audience nurturing, and product development, emphasizing the role of testing and continuous engagement.

Jesse McFarland, Founder of SpearPoint Marketing 

Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the intricacies of SEO strategies tailored to different business models. Jesse's approach, rooted in education and thought leadership, highlights the importance of building a strong brand presence.

Trevor W. Goodchild, Facebook Policy Specialist

In this intriguing interview, Trevor W. Goodchild, a seasoned expert in Facebook advertising policies, shares his deep insights with host David McBee on Simpli.fi TV. They discuss the common challenges faced by media buyers and advertising agencies dealing with Facebook ad account disablements. Goodchild's unique perspective, gained from his experience working both in Facebook ads and tech support, reveals the inner workings of Facebook's policy enforcement and automation. He emphasizes the importance of understanding how Facebook's policies vary across different industries and provides valuable tips for advertisers to stay compliant in the ever-evolving world of digital marketing.

Melinda Byerley, CEO of Fiddlehead Marketing 

David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology. 

Michael Beach, CEO of Cross Screen Media

In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.

Alyson Lex, Direct Response Copywriter   

Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotional triggers and logical reasoning combine to create effective landing pages, all while embracing the power of AI in the evolving landscape of marketing.