Simpli.fi

Nick Smith, President of Loud Canvas Media 

In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement and measurable results.

Brandon Lutz, Head of Offline and New Media at Miro 

In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.

Natalie Ulfig, Advertising Business Development Manager at Frndly TV 

Excited about affordable high-quality CTV content? Tune in to hear Natalie Ulfig from Frndly TV discuss how they bring feel-good entertainment to the market. Learn how Frndly TV's precise targeting and brand-safe content, combined with Simpli.fi's programmatic guaranteed deals, can enhance your ad campaigns with better reach and more control.

Jonno Burden, Senior Sales Director at Simpli.fi

Join us for an insightful conversation with Jonno Burden as he outlines innovative digital strategies for business-to-business (B2B) marketing. Discover how native and contextual targeting via programmatic media can transform your advertising efforts. Learn about combining account-based marketing with contextual targeting to reach high-value decision makers in the C-Suite. Explore the benefits of native ad placement for enhanced engagement and trust. Jonno also shares key trends in B2B advertising, including the rise of content marketing, AI, and video marketing. Don't miss this opportunity to enhance your B2B advertising strategies.

Jennifer Zeghibe, Senior Director of Strategic Partnerships at Dstillery 

Join us for an enlightening conversation with Jennifer Zeghibe, a leading voice in AI ad targeting, as she discusses how Dstillery is setting new standards in lookalike audience creation. Discover how their patented ID-free®® technology is revolutionizing programmatic advertising by ensuring privacy while enhancing performance. Jennifer shares insights into Dstillery's innovative approaches, from leveraging first-party data to developing custom AI models, and explains why their partnership with Simpli.fi is a game-changer for the industry. Don’t miss this deep dive into the future of ad targeting and the pivotal role of AI in driving success.

Jeff Swartz, CEO and Founder of Ethic Advertising Agency and Qujam 

Join David McBee and Jeff Swartz in an engaging discussion about the power of geofencing in localized advertising. Learn how Qujam's innovative platform is transforming ad tech for businesses of all sizes. Hear success stories, expert insights, and practical advice for leveraging geofencing to maximize your marketing impact. This interview offers valuable takeaways for media buyers, agencies, and anyone interested in cutting-edge advertising technology.

Brad Heureux, Founder and CEO of Creator Media Network

Listen in to an enlightening conversation with Brad Heureux, the visionary founder of Creator Media Network. Brad discusses the critical importance of strategic content creation and the questions every creator should ask before diving in. Explore how to effectively use AI, engage audiences, and turn your creative passions into successful business models. Packed with practical advice and real-world examples, this episode is a valuable resource for creators, marketers, and entrepreneurs looking to thrive in today’s competitive digital landscape.

Doug Powell, Independent Consultant for Boston Children's Hospital 

Doug Powell discusses how Boston Children's Hospital navigates HIPAA regulations while employing creative digital strategies to reach their target audience. By emphasizing compassion and focusing on lifestyle targeting, they maintain compliance and achieve effective engagement. Powell highlights the importance of testing and learning, noting the hospital's cautious but innovative approach. Their use of video in campaigns has proven highly successful, reflecting the emotional nature of healthcare marketing. Powell advises challenging assumptions and being patient with the approval processes in medical environments.

Scott Cody, Executive Director at 3131 Media 

In this interview, Scott Cody discusses the importance of defining success upfront in marketing campaigns, emphasizing the need for clear Key Performance Indicators (KPIs). He highlights the value of measuring ROI and leveraging programmatic advertising to reach target audiences effectively. Additionally, Cody underscores the significance of Connected TV (CTV) advertising, noting its accessibility for small businesses and its ability to capture engaged audiences in today's streaming-centric environment.

Reid Holmes, Author, Appreciated Branding

Reid Holmes, a seasoned ad agency veteran turned branding visionary, delivers a wake-up call to the marketing world. With a career spanning decades in the cutthroat industry of advertising, Holmes shares his epiphany—a realization that the ephemeral nature of traditional advertising wasn't fulfilling his desire for a lasting legacy. Through insightful anecdotes and astute analysis, Holmes introduces the concept of "unique emotional solutions" and unveils the Brand Appreciation Pyramid, revolutionizing the way brands engage with consumers.