Simpli.fi

Nick Jain, CEO of IdeaScAale 

In this episode of Simpli.fi TV, discover the cutting-edge AI hacks revolutionizing marketing and learn how these innovations could reshape your career. Dive into the strategies that leverage AI to transform content creation, optimize SEO, and outpace traditional marketing methods. Explore how AI is not only enhancing marketing but also challenging existing job roles, and get ahead with insights on using AI effectively. Uncover the tools and techniques that could redefine your approach to digital strategy and keep you ahead in an evolving industry.

Shaun Whynacht, CEO of Blue Cow Marketing 

Unlock the power of AI in your marketing strategy! Join Shaun Whynacht, an expert in automation and client engagement. In this insightful episode, Shaun reveals how artificial intelligence is transforming the way marketers create personalized customer journeys, streamline ad campaigns, and build authentic connections at scale. Whether you're struggling with content creation, managing client interactions, or looking for fresh ways to engage your audience, this conversation is packed with practical tips and golden nuggets of wisdom. Don’t miss this chance to learn how AI can revolutionize your business!

Zeke Camusio, CEO at Data Speaks 

David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.

Eric Elliott, CEO and Founder of VIP Marketing

Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.

Take control of your own AI programmatic advertising campaigns without the hassle of sales calls, slow ai chat bots or complex setups. This episode explores the all-new Simpli.fi Autopilot AI, a platform designed to help small business owners and advertisers effortlessly launch and optimize AI-driven digital advertising. Discover how AI automation simplifies ad placement across CTV, streaming audio, video, and display, while providing real-time insights and performance recommendations.

Whether you're a small business, an independent media buyer, or just curious about the evolution of AI advertising, this conversation will show you how AI-powered automation can help you create targeted, multi-channel ad campaigns in minutes. Don’t miss this deep dive into the future of AI digital advertising!

Josh Eliseuson, President and Founder of Jubilant Digital Marketing 

Explore the evolution of digital marketing with Josh Eliseuson, as he discusses the shift from traditional search engine marketing to the advanced targeting capabilities of programmatic media. Learn how businesses are navigating rising CPCs on platforms like Google by leveraging more efficient strategies that drive results. With real-world examples and industry insights, this interview provides valuable knowledge for anyone looking to stay ahead in the digital landscape. Discover how programmatic can enhance your marketing efforts and deliver measurable success.

Kevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holistic media strategy. This episode offers actionable insights for agencies and businesses looking to optimize their media investments.

Matthew Tsang, Brand Director and Co-Founder of AndHumanity

In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways for brands aiming to make a meaningful impact.

Skip Wilson, CEO of DRAFT Advertising

This interview uncovers a powerful truth in digital advertising: it’s not where your ads appear, but who sees them that counts. Discover why focusing on audience precision can drastically improve your campaign results and how programmatic strategies are reshaping the way businesses think about advertising. If you want to understand what truly drives effective ad campaigns and get practical insights into making the most of your media budget, this is the interview you need to watch.

Lasana Smith, CEO of GAROI Media 

David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geotargeting in effective political outreach. Lasana’s success stories and actionable advice make this a must-watch for anyone navigating digital political campaigns.