Simpli.fi

Robert Brill, Founder of Brill Media 

Robert Brill, the founder of Brill Media, explores the intricacies of programmatic advertising. Discover the valuable advice Robert offers to agency owners about simplifying the language and removing jargon when discussing programmatic services with clients. Dive into the world of dynamic ad creative and operational excellence, and learn how these factors contribute to impressive ROI. Gain insights into the importance of standard operating procedures and meticulous attention to detail in achieving success.

Zondra Evans, Founder and CEO of Zondra TV Network 

Join Simpli.fi TV for a lively discussion with Zondra Evans, founder of a streaming television network and marketing expert, as she discusses the world of streaming TV advertising. Discover why advertisers should care about streaming TV, how small to mid-size businesses can leverage it cost-effectively, and the importance of an omnichannel approach in the digital landscape. Gain insights into the future of advertising and the role of digital real estate in staying relevant and competitive in today's market. Don't miss this informative conversation with industry insights and practical advice for agencies and businesses alike.

Damon Burton, Founder of SEO National

Join host Ann Kraus in a candid conversation with SEO expert Damon Burton as they discuss the power and pitfalls of artificial intelligence (AI) in the world of search engine optimization (SEO). Damon shares his insights on describing SEO to clients, the potential liabilities of using AI for content creation, and the importance of quality control. Discover how AI could impact the future of SEO and what strategies Damon advises to tread carefully in this evolving digital landscape.

In this special 100th episode of Simpli.fi TV, CEO Frost Prioleau and CTO Paul Harrison reflect on Simpli.fi's inception, evolution from display to omnichannel advertising, emphasizing innovative use of unstructured data, adaptability to industry shifts like mobile and CTV, and the team's pivotal role. They outline the future vision: integrating acquired platforms for end-to-end campaign management, easing the transition from linear to CTV, and expanding services to unlock omnichannel opportunities. Simpli.fi aims to empower advertisers of all sizes, tapping into the vast potential of digital advertising while focusing on client success and innovation.

John Chan, CEO and co-founder of 2X Growth Agency 

In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established rules to adapt to specific scenarios, especially in e-commerce and D2C sectors. The discussion also addresses the challenges of AI-powered platforms, with John emphasizing the need for manual intervention when necessary. Additionally, he encourages marketers to focus on enduring skills like direct response marketing and critical evaluation, providing valuable guidance for navigating the ever-evolving digital advertising landscape.

Sara Elkins, Vice President of Digital for Shaker Recruitment Marketing 

In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digital strategies to attract and engage candidates effectively. Sara discusses the role of programmatic advertising in recruitment, highlighting the challenges of targeting in this field. She also reveals her strategies for staying updated with the ever-evolving trends and technologies in digital recruitment. Tune in to gain valuable insights into the world of recruitment marketing.

Eric Nelson, Co-founder of Fraction Media Group 

Eric Nelson of Fraction Media Group discusses the agency's groundbreaking stance on independence and transparency in media relationships. By eschewing ownership and adopting a fee structure without markups, the agency prioritizes client interests and accelerates campaign processes. Eric also delves into the challenges and opportunities in Connected TV, emphasizing the shift from program-based to audience-based targeting. The dialogue concludes with insights into the need for a unified industry metric and adapting to evolving viewer behaviors in the digital era.

Paul Harrison, Chief Technology Officer Simpli.fi

Paul Harrison, Simpli.fi's CTO, talks about cookie deprecation's impact on advertising. Harrison stresses preparedness, highlighting Simpli.fi's proactive stance, leveraging privacy by design principles. He discusses alternative solutions like contextual targeting, ZTV for CTV, and geofencing for attribution. Addressing concerns about keyword search retargeting and frequency capping, Harrison assures readiness. He also discusses the evolving landscape, including Google's Privacy Sandbox. Simpli.fi's diverse cookieless solutions empower advertisers to navigate changes effectively.

Grace Dominique, Senior Director of Sales, Simpli.fi.

Grace Dominique, a seasoned professional at Simpli.fi, shares her expertise on programmatic campaign best practices. From defining campaign goals to leveraging unstructured data, she offers invaluable advice backed by real-world examples, demonstrating how advertisers can maximize performance and ROI.

Chris Rodriguez, CEO of iExcel

In this Simpli.fi TV discussion, David McBee and Chris Rodriguez explore the evolution of digital marketing, emphasizing measurable performance alongside targeted awareness campaigns. Chris shares insights on leveraging display ads for audience targeting and conversion success, while also highlighting the effectiveness of social messaging and SMS marketing. The conversation underscores the importance of personalized outreach and adapting strategies to the ever-changing digital landscape.