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Katie Robbert, CEO of Trust Insights

Join Ann Kraus and Katie Robbert as they discuss the world of AI, uncovering Katie's unique FOG framework (Find, Organize, Generate) for understanding artificial intelligence. Katie shares valuable insights on how companies and agencies often go wrong when adopting AI and introduces her 5P framework (Purpose, People, Process, Platform, Performance) to guide successful integration. Discover how AI can be a powerful tool when used strategically, and why understanding the "why" is crucial before diving into the "what." Join this conversation to gain a deeper understanding of AI's role in marketing and storytelling.

Tom Martin, Director of Media Services at Communica 

Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertising on their clients and how younger talent, like Tom's daughter Zoe, is shaping the future of advertising. Tom also discusses the exciting possibilities of using data from connected devices and offers valuable advice for marketers.

In this episode, we explore the profound impact of AI on expertise-driven content with Jeff Coyle. Ann and Jeff discuss the dynamic world of AI-powered content marketing, where authenticity and expertise reign supreme. Jeff sheds light on the changing role of content agencies and how AI empowers experts to create unparalleled value. Discover the secrets to crafting authentic, authoritative content that resonates in an era of limitless possibilities. Join us for a deep dive into AI's role in enhancing expertise and reshaping the content landscape.

Andrew Davis, Keynote Speaker and Best-Selling Author

Andrew Davis, marketing expert and visionary, shares insights on how to harness the power of AI in marketing. From leveraging the 'after party glow' to transforming your brand's narrative through location-based strategies, Andrew provides actionable advice for marketers to navigate the AI landscape effectively and embrace a future of creative collaboration. Discover how small, squirrel-sized tasks can train AI to elevate your marketing efforts and become a valuable asset to your organization.

Brooke Osmundson, Director of Growth Marketing for Smith Micro Software

Join Brooke Osmundson, a PPC marketing expert with a decade of industry experience, as she demystifies the world of PPC audits. Learn the essential balance between technical precision and aligning strategies with overarching business objectives. Explore effective audience targeting strategies, considering diverse demographic and behavioral parameters, while adapting to evolving consumer trends. Brooke shares the significance of her favorite collaborative digital marketing community on social media.

Mike Montague, Director of Community Engagement at Sandler Training

In this episode, Mike Montague, host of Playful Humans, discusses the power of infusing playfulness into marketing. From playful brand strategies to unleashing creativity by reducing stress, learn how to break free from the mundane and create campaigns that resonate. Mike shares valuable insights and draws inspiration from unconventional success stories, urging businesses to embrace playfulness and stand out in the market. Discover the power of being bold and playful in marketing with Mike's engaging perspectives.

Jeremiah Guappone, Chief Strategy Officer and GM at Data Genomix 

Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The conversation also touches on how digital metrics offer deeper insights compared to traditional methods, changing the game for political advertisers. This episode offers a fresh perspective on leveraging digital strategies for political impact.

Joe Zappa, CEO and Founder Sharp Pen Media

In this episode, Joe Zappa from Sharp Pen Media dives deep into the intricacies of AdTech and MarTech. Revealing the strengths and weaknesses of modern marketing agencies, Zappa emphasizes the need to understand customers beyond product features. He also discusses the influential role of AI in content marketing, especially for inspiration and education. Through this engaging conversation with Ann Kraus, learn about measuring marketing success, the impactful concept of thinking big, and Zappa's recommendations for thriving in the ever-evolving world of marketing.

Sophia Ho, Brand Performance Marketing Group Director, The TRG Agency 

Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves into the integration of various media channels. Tune in for a deep dive into advertising strategies, best practices, and Sophia's take on the industry's evolution.

Mike Pocci, Executive Director/Connections at AfterMath 

Mike Pocci joins Simpli.fi TV to discuss the transformative nature of brand communications in an age of information overload. Emphasizing the power of authenticity and genuine dialogue, Mike shares insights into the balance between creativity and data-driven strategies. As third-party cookies phase out and AI becomes integral to digital marketing, brands must adapt to maintain meaningful connections. Beyond mere tactics, it's a deep dive into understanding audiences, leveraging first-party data, and anticipating the future of marketing technologies.