Simpli.fi

Frank Neill, Founder of FN Digital Marketing

Frank Neill, a marketing expert with a background in radio and digital marketing, specializes in inspiring action. In this episode of Simpli.fi TV, Frank talks about the power of storytelling and crafting messages that resonate with consumers. By understanding their desires and motivations, marketers can create effective campaigns across various channels.

Frank talks about his data-driven approach, validating hypotheses and uncovering valuable insights. Through A/B testing and optimization, he maximizes campaign impact. Inspired by thought leaders like Malcolm Gladwell and Rick Rubin, Frank’s expertise goes beyond marketing tactics.

Sandy Dedeian, Founder and CEO of Rectified Inc.

In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

Tyler Horsley, Founder and CEO of Nuclear Networking

In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company, uncovering their true differentiators and the passion behind their founders. Once these benchmarks are established, he helps them craft a clear and concise message that communicates value and drives action. Horsley also discusses the importance of targeted advertising, creating hyper-controlled environments, and utilizing platforms like SEO, direct-to-consumer advertising, paid ads, and OTT (over the top streaming television).

Josh Eliseuson, Founder & President of Jubilant Digital Marketing

Josh talks about his agency’s theme: “the humble hustle” and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.

Tom Winter, Founder at SEOwind

Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to leverage their unique expertise alongside AI to create exceptional content and stay ahead in this ever-changing field.

Samantha Bedford, Founder and CEO of Pico Digital Marketing

Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.

Justin Croxton, CEO of Propellant Media

David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks about his experience with pitch competitions and how Propellant Media won a competition organized by The Minority Supplier Development Council, which led to the cultivation of relationships with larger brands like Coca-Cola.

Brandon Leibowitz, Founder of SEO Optimizers

Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and user experience, and the art of staying ahead of competitors in the ever-changing world of SEO. Tune in for a masterclass in SEO excellence that will reshape your approach and elevate your digital presence.

Eric McGehearty, CEO & Founder of Globe Runner

In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can be used for making demand predictions and creating predictive algorithms. McGehearty also discusses how AI can write programming, resulting in increased productivity and efficiency for marketers. He further discusses the full funnel strategy and its importance for businesses.

JJ Reynolds, Founder and Lead Measurement Strategist at Mediauthentic

In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to clients. JJ Reynolds shares practical advice and strategies to make data-driven decisions and achieve success in the digital realm.