Simpli.fi

Dan Coughlin, Managing Director at Get Hyped Media LLC 

In an insightful interview, Dan Coughlin delves into the dynamic world of influencer marketing, revealing strategies for navigating rising costs and fierce competition. He highlights the game-changing impact of performance marketing and whitelisting, where brands run ads through influencer accounts for greater authenticity. Coughlin shares a compelling success story of a weight loss clinic that drastically cut consultation costs through these innovative techniques. Discover how leveraging micro and nano influencers can transform your brand’s marketing efforts in 2024.

Andy Rossmeissl CEO of Faraday 

Simpli.fi TV welcomes Andy Rossmeissl, CEO of Faraday, a customer behavior prediction platform. Discover insights on lookalike audiences and how they can revolutionize your marketing strategies. Andy shares valuable information on targeting, personalization, and ensuring accuracy in audience prediction. Learn how to optimize your marketing efforts and drive better results with predictive AI from an industry expert.

John Horn, CEO of StubGroup 

In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

Aman Khanna, Co-Founder of consumr.ai, joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can provide brands with a three-dimensional view of their customers, bridging the gap between social media engagement and programmatic advertising. This episode provides valuable insights for advertisers, brands, and agencies looking to improve data-driven decision-making in their media campaigns.

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.

Chad Hallert, Chief Marketing Officer of Good Giant 

Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional and digital media. He highlights the significance of culture and client buy-in when implementing these strategies and provides real-world examples of successful campaigns. Chad also emphasizes the value of thorough testing and measurement to optimize marketing efforts. Discover how to unlock the full potential of your marketing campaigns in the travel and tourism sector with Chad's practical advice and expertise.

Jeff Swartz, CEO & Founder of Ethic Advertising Agency

Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DSP data.

Katie Brinkley, Founder Next Step Social Communications

David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear on camera. She suggests using paid social to create awareness by showcasing what makes the business unique and leading potential customers through a customer journey. Katie emphasizes the need to be social on social media, connecting with people and building relationships. She advises agencies to hire individuals with specialized skills and allow them to embrace their strengths. Katie also emphasizes the importance of finding a unique selling proposition to stand out from competitors and tailor services to specific industries or niches.

Rob Norman, former Chief Digital Officer of WPP's GroupM 

In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.

Matt Walker, Founder and Managing Director of Rally Digital

Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He reflects on the political industry's evolution over the past decade, highlighting the impact of verification processes and the changing landscape of programmatic advertising. The discussion touches on reaching voters through innovative strategies, the role of streaming in political messaging, and the delicate balance between positive campaigning and negative tactics. With candid advice for political campaign managers and an industry-relevant book recommendation, Walker provides valuable insights into the dynamic realm of political advertising.