Simpli.fi

Tony Guarnaccia, Head of Growth, Castocity

Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has gained momentum, and how it presents an opportunity for brands to differentiate themselves in an oversaturated and fragmented marketing landscape. He emphasizes the importance of content creation and leveraging podcasts to build influence. Tony highlights successful brand podcasting examples like HubSpot, which has built a network of podcasts to demonstrate thought leadership and engage their target audience. He share’s his “4 P’s” formula for success and suggests that agencies can start by helping executives become guests on relevant podcasts, which can then lead to launching their own branded shows. He introduces his upcoming book series that provides insights for both podcast hosts and guests, offering strategies for maximizing the impact and revenue potential of podcasting.

Joey Lowry, Digital Marketing Specialist at Media Shark

 In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the dos and don'ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork. Joey shares success stories of clients who have achieved remarkable results through programmatic advertising, showcasing increased landing page submissions and e-commerce rates. He also discusses the mistakes to avoid and highlights the significance of blending programmatic with other tactics like SEO, paid search, and social media.

Mark Savant, Owner of Mark Savant Media

Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in today's digital landscape, where podcasting serves as a powerful tool for businesses and brands to differentiate themselves. He speaks to the value of consistent content creation, ranging from short clips to longer conversations, and how podcasting helps brands stay relevant and engage with their audience. Mark also shares insights on emerging trends, the importance of networking, and how podcasts can generate new leads and sales. Additionally, he highlights the importance of challenging commonly held beliefs and creating moments of tension to captivate listeners. For those new to podcasting, Mark suggests seeking assistance or guidance from experienced professionals while emphasizing the simplicity of starting a podcast with the right systems in place.

Barrett Matthews, Founder of Media Boss Pro

Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity for business-oriented content. Matthews also recommends other multi-media strategies, such as Roku television, YouTube, e-books, audiobooks, newsletters, print media, and corporate documentaries, to effectively reach different segments of the audience. 

Armando Yanez, President of Primary Lens

Armando Yanez, an expert in using data for marketing campaigns, explains the importance of data in targeting the right audience. He shares examples of campaigns where data-driven approaches led to increased conversions. Armando discusses the use of geo framing to retarget individuals exposed to billboards and emphasizes aligning conversion metrics with actual store sales. Armando also emphasizes the need to align conversion metrics with actual store sales to accurately measure campaign effectiveness, stating that a comprehensive view of all relevant data elements can prove campaign effectiveness.

Kara Rozek, VP of Media at SPM Marketing

In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, and Connected TV to reach healthcare audiences effectively. She also addresses privacy concerns, emphasizing the need to comply with regulations and protect consumer data. Kara concludes by advising marketers to stay informed and adapt to the ever-changing media and marketing landscape.

Augie Johnston, CEO of Vidchops

In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC), which he believes to be highly effective and cost-efficient. Augie mentions that UGC ads, created by customers using their smartphones, tend to have higher conversion rates. He also introduces Vidchops, a video editing service that helps businesses produce and edit professional-looking videos without the need for a large production crew. Augie shares insights into the types of videos Vidchops edits, such as vertical videos for platforms like TikTok and YouTube, as well as horizontal videos for longer content. He concludes by expressing his passion for the video industry and mentioning his own podcast, The Video Creator Podcast, for further inspiration.

Charity Huff, CEO of January Spring

Our guest today is Charity Huff, CEO of January Spring, a digital marketing and advertising agency that works exclusively with niche publishers. Charity has designed and delivered multimedia sales programs working alongside 5,000-plus sales professionals from the media and tech industries over her 25-year career. She and her team have built a proven model of third-party vendor offerings to include offsite digital using a combination of geofencing, device targeting, household targeting, paid social and search marketing. Charity sits on the board of several privately held companies, including Questor, previously known as Swift Communications. Charity, thanks for joining us on Simpli.fi TV.

Adam Mark, Area Manager at 2060 Digital

David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The conversation highlights the importance of map rankings for local and regional businesses and how SEM and programmatic media can be used together to improve a client’s campaign. Adam discusses how paid search is a valuable tactic but is not a strategy, and therefore programmatic is typically added to provide more visibility and reach for the client. They also discuss how programmatic and SEM have different roles to play in different industries and how programmatic can help increase direct search for clients.

Eric Eden, Co-Founder and CMO of Workverse 

Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the significance of channels like podcasting and YouTube, noting their cross-generational appeal and effectiveness. He also discusses the transformative potential of AI in marketing, likening its impact to that of the internet boom in the mid-90s.