Simpli.fi

Rich Brooks, Founder and President of Flyte New Media

In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of narrowing down and specializing in a specific market or service to become an expert and attract the right customers. Lastly, the Forge lens encourages businesses to create something outside their core offering, like hosting a conference, to differentiate themselves and establish a competitive edge. Throughout the discussion, Rich emphasizes the need to understand remarkability from the customer’s perspective.

Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media

Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a return on investment. Sheehy also suggests that a mix of linear and streaming TV is complementary to one another and can be more impactful if one can afford to do it.

Drew Stein, founder and CEO of Audigent

In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of data curation to revolutionize AdTech, shaping more effective and privacy-conscious marketing strategies.

David Pisarek, Founder and CEO of Wow Digital

In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.

Daniel Alfon, author of How to Build a LinkedIn Profile for Business Success

Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid media on LinkedIn, and common mistakes brands and individuals make on the platform. The interview concludes with advice for brands to enhance their LinkedIn presence.

Chris Hood, Founder of CH Digital

In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirations to drive enduring business value. Drawing from relatable examples, the dialogue underscores the importance of understanding customers' holistic goals and fostering empathy to create impactful messaging. The conversation further explores the interface stage of customer transformation, discussing evolving engagement methods and innovative touchpoints that bridge awareness to experience. As a beacon of inspiration, Hood encourages marketers to seek unconventional sources, reminding us that profound insights can arise from unexpected corners. The conversation culminates with a nod to Hood's book on Customer Transformation and an invitation to explore its principles further.

Jason Barnard, CEO and founder at Kalicube

Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a well-crafted brand SERP can positively impact your digital marketing strategy by influencing potential customers’ perception of your brand. He emphasizes the importance of a positive and convincing brand SERP that showcases your brand’s credibility. Jason also highlights the significance of the knowledge panel, which represents Google’s understanding of your brand and plays a crucial role in establishing trust. By aligning your brand SERP, organic SEO, and knowledge panel, you can enhance your brand’s visibility and reputation. Don’t miss this insightful discussion with Jason Barnard, the go-to authority on all things brand SERP.

Andre Ezeugwu, CEO and Founder of Ifodige Media Group 

Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines competitors. With Andre's expertise, advertisers gain a clear roadmap to navigate today's media landscape, turning every investment into remarkable returns.

David Van Beekum, Co-founder and Creator of tweva

David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.

James Pacovsky, Advertising Director LOCALiQ

James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display advertising, targeted display advertising, and social media to build brand awareness and generate leads. Pacovsky emphasizes that his focus is on efficiency, and his goal is to help businesses achieve their growth ambitions while proving a high return on investment.