Simpli.fi

Matt Crenshaw, CEO of Nova 

Matt Crenshaw, CEO of Nova, to discusses the evolving landscape of creative automation and AI in digital advertising. They delve into the concept of "regenerative AI" and its practical applications, highlighting Nova's role in seamlessly repurposing content across different advertising channels. Matt explains how Nova's technology enables brands to quickly adapt successful social media posts into ads suitable for various platforms, including desktop, mobile, online video, and connected TV (CTV). The conversation explores challenges and opportunities in utilizing QR codes in CTV ads and emphasizes the importance of experimentation for brands seeking to expand beyond social media walled gardens.

Will Gaffney, Principal Product Manager at Simpli.fi 

Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming TV ad campaigns. Tune in to uncover the secrets behind successful advertising in the connected TV landscape.

Granger Tripp, Client Partner at LiveRamp 

Join Granger Tripp as he discusses LiveRamp's groundbreaking advancements in data collaboration. Learn how LiveRamp facilitates secure data sharing among businesses, including their partnership with Simpli.fi. Discover how this collaboration empowers advertisers to execute targeted campaigns, optimize measurement, and prepare for the future without third-party cookies.

Ezgi Arslantay, Co-Founder of Fucimo 

In this illuminating discussion between David McBee and Ezgi Arslantay, the focus remains steadfast on democratizing advertising for small businesses. Arslantay, drawing from her extensive marketing background, underscores the challenges faced by SMBs in accessing diverse advertising channels and offers actionable solutions. From leveraging streaming television to embracing creative targeting strategies, the conversation highlights the transformative potential of tech-enabled platforms in empowering SMBs to compete in the ever-evolving advertising landscape.

Robert Royer, Founder and President of Building Brands Marketing 

Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.

Matthew Kilmurry, Founder & CEO, Intrinsic Digital

Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.

Doug Zarkin, Chief Brand Officer at Good Feet Worldwide

In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone, Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your brand from the ground up. Whether you're an agency professional or a brand marketer, Doug's insights provide valuable strategies for leveraging data, driving brand loyalty, and achieving sustained growth.

Natalie Bruno, Director of Revenue Strategy at January Spring

In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

Kelly Heilpern, Chief Strategy Officer at Ammunition 

David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences.

Behdad Jamshidi, CEO of CJAM Marketing 

In this insightful interview with Behdad Jamshidi, we dive deep into the world of agency matchmaking. Behdad shares his journey from an unexpected career path to becoming a top expert in pairing businesses with the right marketing agencies. He offers actionable advice for agency owners on building stronger partnerships through effective communication, systems, and niche expertise. Whether you're an agency looking to scale or a business seeking the perfect marketing partner, this conversation covers everything from qualifying as a preferred partner to navigating the challenges of staffing and growth.