Simplify Business with Brinie

In today's episode, I share the story of my son's 6th birthday party and the 3 things that impacted my experience as a "mum". 

Doing these 3 things will help set you up for success in your business with your mums! If you have LOTS of parents calling with questions in the lead up to your event, then you may need to look a how you are handling these 3 areas:

1) Communication

2) Take charge

3) Set the rules

This week we’re talking about email marketing & if it’s a right fit for this industry.

Regardless of whether you use a Lead Magnet/Opt in Freebie or other way of collecting email addresses, you definitely should and I share 3 ways I use my emails to help generate money and also demonstrate my worth and credibility to corporate clients!

This week we talk about staff and the concerns many of you have. I was right there with you but once I learnt these 3 valuable lessons, I stopped operating from a place of fear and managed to assemble a truly fantastic team who were as invested as I was!

It’s so very easy to get caught up with social media. Getting more likes or follows, posting every day etc etc but I want you to stop and consider for a moment: who are you doing this all for? Who are you marketing to and what is the point? Today’s episode is full of action tips - so grab a pen and paper, you might want to take notes. And I want to preface this episode, and my tips for you, by letting you know I actually have a marketing degree so these are not just my opinions! 

Why I strongly recommend this strategy for our industry!

I promise you - it doesn’t matter who else is out there offering what you are offering. It doesn't even matter if their stuff looks better than yours. 

• What matters is you. 
• How you show up
• How you explain your expertise
• How comfortable you make your client feel 
• How much they trust you

I can tell you this from experience. If you understand your target market and the mums you serve, and you speak to them (I covered this is more detail in episode #2) I promise, it will not matter what anyone else is doing around you, YOU are the point of difference. 

Hi Guys,

I don't mean knowing the age of the children at the party. I mean understanding the mums who are booking you. Today we talk about understanding your target market so you can:

* understand what they want and deliver on that;

* talk in their language;

* make their life so very simple that they'll have no choice but to book with you!

Come and see what a difference it makes to understand your mums!

Welcome to "The Kids Party Hustle". My name is Brinie & I've been running kids parties for over 16 years.

I found the industry very lonely and not many people understood. I joined business communities but the traditional forms of marketing don't work for this type of industry.

You're wearing all the hats, would love some help and guidance and I thought it was time to create the community I wished I'd had when I was starting out.