Simplify + Scale

Thinking about writing a book? You need to hear this first.

In this powerful conversation, I sit down with Michelle Barard—editor, author advocate, and founder of Michelle Barard, LLC—to talk about what really happens after you write your book.

We cover:

• How to find your message (even if you think you have nothing to say)
• The most common mistakes new authors make when launching a book
• What it takes to market a book effectively (spoiler: it’s not just a Facebook post)
• Why your book is a business—and how to treat it that way
• The emotional challenges of visibility and being seen online as an author

Whether you're a coach, a consultant, or a creative, Michelle’s practical and mindset-based wisdom will help you bring your book into the world with purpose.

Connect with Michele: 

Marketing Plan Blueprint Mini-Course: bit.ly/mpbsimplify

FB/IG/Twitter/TikTok: @urbanbookeditor

Medium: https://medium.com/@MicheleBarard

Somewhere in the Middle Podcast: https://www.thesomewhereinthemiddlepodcast.com 

https://www.michelebarard.com  

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale, a marketing expert specializing in helping female coaches build business ecosystems outside of social media. 

We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager. 

If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you!

Tune in to learn:

• Why most ad campaigns fail—and how to avoid costly mistakes
• The importance of testing and refining your offer before investing in ads
• How to start small and scale your ad strategy over time
• The role of awareness campaigns in attracting the right audience
• What to look for when hiring a Facebook ads expert

Connect with Carol: 

Instagram - https://www.instagram.com/carolkabaalecompany/

LinkedIn - https://www.linkedin.com/in/carolkabaale/

https://carolkabaale.com/quiz/

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Sick of juggling sticky notes, spreadsheets, and scattered systems? In this solo episode, Nicole shares the three essential tools every entrepreneur needs to simplify their business—and none of them require a tech degree.

Here’s what you’ll learn:

🚀 The one question to ask yourself before choosing a CRM

🛠️ How to use Canva like a pro (even if you’re not a designer)

📌 Why project management tools don’t have to be complicated

You don’t need more tools—you need the right ones, set up the right way. This episode will help you stop overcomplicating and start streamlining.

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Feeling overwhelmed by content creation? AI might be the answer. In this episode, I chat with Erika Stanley about how AI can help entrepreneurs streamline their content process, generate ideas faster, and enhance their messaging without losing authenticity. We discuss the best ways to integrate AI into your marketing workflow, from custom AI bots to content structuring, plus common misconceptions about AI in business.

Key Takeaways:

• How AI can help structure and refine your content ideas
• The best AI tools for small business owners
• Why AI is a brainstorming partner, not a replacement for creativity
• How to avoid the biggest AI content mistakes

Connect with Erika: 

https://www.linkedin.com/in/ejstanley/

https://www.instagram.com/mileenddigital

https://www.instagram.com/aiqueenssociety

Download her free Custom GPT, the SnarketingBot, your sassy marketing assistant: https://mileend.myflodesk.com/snarketingbot

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Things feel uncertain in the business world—and that’s having a ripple effect on all of us.

In this episode of Simplify + Scale, I’m breaking down the shifts I’m seeing and how we can adapt:

✔️ Why launches and premium offers aren’t selling like they used to

✔️ The outdated marketing tactics that are hurting your business

✔️ What customers really want from businesses right now

✔️ The simple strategies that are actually moving the needle

If you’ve been struggling to get traction, this episode is a must-listen. Let’s reinvent how we do business—together.

—

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers.

Listen in as we cover:

• What PR professionals actually do and how they secure media coverage
• How to craft a compelling brand story that gets attention
• Why local media and small outlets can have a bigger impact than national coverage
• The truth about media guarantees (and why you should avoid PR pros who offer them)
• Steps you can take today to start getting media opportunities

If you’ve ever wondered how PR can help your business, this episode is for you!

Connect with Melinda: 

www.melindajacksonpr.com

www.instagram.com/melindajacksonpr

www.instagram.com/melindagale

Free branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode, I sit down with Amy Lenius, a coach and leader in holistic self-improvement, to explore what it truly means to build a fulfilling life and business. We discuss how small, sustainable habits create long-term success, why self-care is essential (and how to make it easy), and how shifting your daily intentions can transform your mindset. If you’ve ever felt stuck in the cycle of hustle and burnout, this conversation will help you realign with your values and find fulfillment in every area of life.

What You’ll Learn in This Episode:

• The real difference between happiness and fulfillment
• How to set goals that are actually sustainable and achievable
• Simple ways to build self-belief and self-worth daily
• The power of holistic self-improvement in business and life

This episode is packed with insights you can start applying today to create more clarity, confidence, and fulfillment in your life and business.

--

Connect with Amy: 

https://www.facebook.com/amy.lenius

https://www.instagram.com/amylenius

https://www.facebook.com/groups/thenextlevelnation

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Most small business owners want to be accessible but don’t know where to start. In this episode, accessibility coach Angela Fowler breaks down the simple steps you can take to make your business more inclusive—without breaking the bank. We discuss website accessibility, common business oversights, and why accessibility isn’t just about compliance—it’s about better customer experience and increased profitability. Tune in to learn how accessibility benefits everyone and where to begin.

In this episode, we cover:

• The biggest accessibility mistakes small businesses make
• Why website accessibility matters (and how to fix it)
• How accessibility improves user experience for all customers
• Simple changes you can make today to become more inclusive

Connect with Angela: 

Website: http://www.reallifeaccess.com

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Feeling frustrated with outsourcing? You’re not alone.

In this solo episode of Simplify and Scale, Nicole breaks down the reasons why outsourcing often feels harder than it should—and what you can do about it. She shares actionable tips on becoming a stronger leader, communicating effectively with your team, and using tools like ClickUp to establish clarity and accountability.

Whether you’re working with a VA for the first time or managing a large team, this episode is packed with insights to help you simplify and scale your business.

--

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

This week on Simplify + Scale, I’m joined by Liz Wolfe, a coach who specializes in helping entrepreneurs transform their mindset and build businesses rooted in abundance.

We dive into what it means to run an abundant business and why so many entrepreneurs struggle with scarcity thinking. Liz explains her three-part framework for success—Ask, Give, Receive—and shares how adopting an abundance mindset can completely change the way you approach your goals.

💡 In this episode, you’ll discover:

• Why fear of failure keeps so many entrepreneurs stuck
• How to use gratitude as a superpower for business growth
• Practical strategies to overcome scarcity thinking

Plus, Liz talks about her Wired for Success quiz and how it helps entrepreneurs identify their unique leadership style.

📍 Links & Resources:

Take the Quiz: https://lizwolfecoaching.com/quiz

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/