Something sneaky in your copy may be ruining sales!
How do You Avoid Content-Strategy Errors?
Marketing moves fast. While you’ve spent time to create a content strategy with an editorial calendar, good sales copy, the right search-engine-optimization (SEO) keyword phrases and more, you may be missing some important errors that can ruin the results of your efforts.
Before your content goes live, here are a few things to add to your overall, strategy for the best results:
Review overall, marketing messages.
Do you know what is going on with your entire organization? All of your marketing messages should be uniform across departments, social media, events, and other mediums. Check with all of the right team-members for cohesiveness and timeliness before posting anything.
Got errors?
Proofread all content before it goes live. This may seem simple, but it’s important. Check for misspellings, grammatical errors, correct quotes, and more. After all, you want to make a good, first impression at all times.
What’s going on in the world?
Did a major, world event just occur that everyone is talking about? What’s going on right now in your industry or location?
Check the news before you publish content. If you post something about a natural disaster, death, legal process, or other, sensitive issue at the wrong time, your copy could become a PR nightmare.
If you publish the wrong messaging at the wrong time, you could lose thousands of dollars in sales and waste time and effort dealing with customer complaints and negative press.
Because of this, I suggest you review the messaging, timing and copy in your content strategy before publishing anything. This way, you’ll be more likely to see successful results from your sales copy!
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