If you use the phrase “sports tech”, people tend to think of things like artificial intelligence, data analysis, and apps that are meant to improve the sports experience. They’re typically heavily focused on software, subscriptions, and more often than not, have a pretty intense learning curve. This is especially true for the 100s of start ups out there using technology to help athletes achieve peak performance.

That’s what makes Raj Thiruchelvarajah and Hytro so intriguing. Raj and his partners focused on creating a product that leverages blood flow restriction, a much studied but little applied method of improving performance. They ended up innovating a comparatively low tech wearable product that has generated compelling results for teams in the Premier League, World Rugby, and the NHL. Results that will be coming soon to pro teams and universities in the US.

In our conversation, Raj and I talk about his decision to leave a successful career in finance and consulting to begin his entrepreneurial journey with Hytro. He dives into the realities of building a start-up, how he found success selling to some of the world’s most high profile sport brands, and what to expect as the brand looks to build upon its success in Europe with an increasing US presence.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast