Today I’m talking with fellow business coach Clare Wood. Clare has recently developed a love for, and a deeper understanding of all things money mindset transformation. She has spent a lot of time learning about the topic of money mindset recently so we are chatting about what it means to have a great money mindset and what it can do for you and your business. 

 We talk about having healthy money conversations with your spouse as well as your accountant and how your mindset can impact your pricing with discounting and undercharging. 

I recently read a quote from money mentor and expert Marla Diann - ‘How you do money is how you do everything!’ I love those words, they are so true in business and in life. So let’s get Clare’s perspective on the money transformation that can happen when you elevate your money mindset.

Why do you need to know the numbers in your business?

Is it so you can make smarter business decisions? 

Is it so you can reach your financial goals faster? 

Is it so you can find out exactly what’s making you money?   

Once you pinpoint this, everything changes. It gives us clarity, direction and an unquestionable path to follow.

When you know what is making you money in your business, beyond a shadow of a doubt, when you absolutely, categorically and undeniably know what will make you the money you want and you know precisely what you need to do to make it happen, you open up a very enticing door.

If you feel as though you need to control your business, you aren’t alone! I’ve been thinking a lot recently about how to control the seemingly uncontrollable in business now that we have just entered our third lockdown. 

It can be tough to control your business when it seems like everything is working against you but I’m giving you my top four tips on controlling the uncontrollable in your business. We discuss big picture plans, building yourself a strong financial position, guilt-free rescheduling and avoiding over-committing your calendar.

So if you could do with a little more control is something you need, then tune in!

Today we are talking to Jules Brooke, founder of Handle Your Own PR and She’s the Boss and we’re talking about getting published, be it in magazines, newspapers or even getting yourself and your business on TV.  This type of marketing is invaluable, it can give you instant credibility and instant notoriety. 

Jules Brooke runs a business that shows you how to handle your own PR. Gone are the days where you needed a big and expensive PR agency to handle your PR. PR marketing or public relations marketing is something that you can make happen and the best thing is it doesn’t cost you a fortune, it doesn’t have to cost you anything at all - PR is free! 

We talk about the benefits of getting published and who it works best for.

Jules also debunks some of the myths that surround PR. Hint, journalists are approachable and they actually want to hear from you.

Jules also gives you some great tips to get started on your own PR for your business.

It’s time to talk planning, your business plan or as I like to call it your Big Picture Plan. Your business plan needs to be looked at alongside your big picture life plans. Right now, at the start of 2021 my head is firmly planted in my big picture. 

I know what my big picture looks like, I know my current net worth and the net worth we need to be, by when, to reach that big picture. The wheels are in motion for my big picture plans today but the outside world won’t really see the fruits of that big picture plan for about 3 years then 5 years from now our big picture will be in full swing.

So where are you with your big picture? What does it look like? How does your business plan fit into your overall big picture planning?

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. Today we are digging in email marketing and in particular email marketing mistakes.

Whether you’re currently using email marketing, thinking about using it or you know that you should be, this is the podcast for you. We are chatting about the email marketing mistakes that we make in our email marketing and importantly, how to avoid them. 

In this podcast I’m talking about the 3 key moves that grew my business in 2020. These are all things that you can use to grow your business in 2021. I’m talking about 3 inexpensive but sustainable ways to fast track growth in your business.  

The key moves you can make to grow your business are;

Building genuine relationships;

Allowing people to experience your and what you do; and

Developing referral systems with trusted sources.

Today I’m talking to Lucrezia from Blogging for New Bloggers.  Lucrezia is an ex-lawyer turned blogger turned businesswoman.  If you are interested in blogging or want to make money from blogging then you need to tune in to today's podcast.  Having made thousands from blogging herself and with a facebook group of over 30k members Lucrezia is here to help you get started on your blogging journey.

We tackle questions such as;

Why do we need a blog?

What types of businesses should have a blog?

How can we make money from blogging?

What are we really committing to when we start blogging; and

We also touch on the legal issues that surround you as a blogger.

Kate Toon and I are talking about the good, the bad and the unfun of 12 years in business.

Just recently I received a message from one of my listeners saying that I have the most amazing guests on my podcast! Little did she know that I was about to interview the formidable and highly successful Queen of SEO and Copywriting, Kate Toon.  

There are many reasons why I was keen to interview Kate Toon but foremost it’s her general approach to business and life that resonated with me and my approach to business and life. 

We discuss;

> The driving force behind Kates change of business model from 1:1 client facing work to courses and memberships.  

> Her aversion to the popular tendency to throw around the terms such as ‘reaching 7 or 8 figures’

> The challenge of maintaining our motivation for business over the years

> How the unfun things in business help to build the really successful businesses

> Whether or not we should be setting goals in business and what they may look like

> The road ahead. What does that look like for Kate Toon and the businesses she has worked tirelessly at building.