By George Matthew Adams (1913)

Be Sincere. For it’s the mark that stamps and “Trademarks” your Character so that it stands at once as Genuine. Be Sincere. Nobody trusts the man who doesn’t trust himself.

Be Sincere. Look the other fellow in the eye squarely and with confidence, and he will trust you. Be Sincere. Lacks in ability and knowledge are many times excused. But insincerity — never.

Be Sincere. Teach the world once for all that you are square — Sincere — and the “order of business” for you will move smoothly and with satisfaction.

Be Sincere. Sincerity is more than money. Even as the magnet attracts and clusters to itself particles of steel, so does the man who holds Sincerity as his asset, draw Men and Chances and great Works to his record.

Be Sincere. Trouble yourself not that Yesterday was a failure. To-day faces you. Try a new instrument. Tighten new cords for a new Tune. Take hold on a new Force — be Sincere. Then will this day have been far from in vain.

Be Sincere.

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