“While many brands understand the value of an omnichannel messaging strategy, adopting one can be a big hurdle for them, and a headache for customer service teams,” said Jon Campbell, Director of Rich Messaging, Sinch. In this podcast, we’ll discuss how Sinch’s Conversation API was designed as a gateway to omnichannel customer engagement. Through a single API and one intuitive platform, brands can reach customers on their preferred channels — and even maintain a conversation while switching between channels. Campbell will also discuss two recent channel additions to the API: KakaoTalk, allowing brands to easily access and engage customers on the super-app used by 97% of the South Korean population, and LINE, a super-app key to reaching end users and customers in Japan, Taiwan, Thailand, and Indonesia. Listeners will learn how Sinch’s Conversation API impacts the customer experience, and help global brands strengthen customer relationships globally and now, in South Korea and throughout Asia.

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