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Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners
Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners episodes
- Episode 23: Founder and CEO Robert “Cujo” Teschner
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- What Rob would have done differently in his previous career
- The most satisfying part of his new career
- How the Air Force set Rob up for success after leaving the military
Get Rob’s book Debrief to Win!
Guest ProfileMr. Teschner is a combat veteran, former F-15 “Eagle” instructor at the prestigious Air Force Weapons school and a former F-22 “Raptor” fighter squadron commander. A 1995 distinguished military graduate of the Air Force Academy and 2013 distinguished graduate of the National War College, Mr. Teschner retired from the Air Force in December of 2015, having achieved the rank of full Colonel. He is now the Founder and CEO of VMax Group, a St. Louis-based national Leadership training company.
Other Notes/LinksTo learn more about Robert “Cujo” Teschner visit www.vmaxgroupllc.com
pssst…. want to be a guest on the show?
The post Episode 23: Founder and CEO Robert “Cujo” Teschner appeared first on Red Canoe Media.
38 min - Episode 22: Rental Property Automator T.J. Tavares
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- What’s a scattered site rental unit?
- How a very cool tech accelerator played a big role in Keybot’s success
- How TJ balances the role of Chief Revenue Officer with his many other tasks
Guest Profile:For the past 10 years, T.J.’s been creating win-win customer relationships in early stage companies that he’s founded, co-founded and advised. He’s the organizer of the Lean startup Circle in St. Charles and was previously a Startup Weekend mentor for business development and marketing. T.J. is currently snappin’ necks and cashin’ checks as the Chief Revenue Officer with Keybot Inc, a smart lock company built to open doors to the 80 million scattered site rental units that have Internet infrastructure turned off when they are not occupied.
Other Notes/LinksTo learn more about Rental Property Automator visit www.getkeybot.com
Watch the Leasing Robot Video
pssst…. want to be a guest on the show?
The post Episode 22: Rental Property Automator T.J. Tavares appeared first on Red Canoe Media.
40 min - Episode 21: Nancy the Psychic Nancy Feranec
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- Does Nancy know what you’re thinking right now?
- How she handles skeptics
- What marketing tactic got her business off the ground that she still does today
Guest ProfileI’m an authentic psychic medium. As a Psychic I see into the future and give insight about your journey. I can tell you things about yourself you already know. The intriguing thing is how do I know these things. I tell you what is helping you and what is getting in your way. I’ll always tell you the truth. As a Medium, I connect with your loved ones on the other side. Bridging one world to the other to bring Spirit to life and healing to your soul.
Other Notes/LinksTo learn more about Nancy Feranec visit NancythePsychic.com
pssst…. want to be a guest on the show?
The post Episode 21: Nancy the Psychic Nancy Feranec appeared first on Red Canoe Media.
27 min - Episode 20: Productivity & Profit First Specialist Cathy Sexton
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- How Cathy can help with your business & life goals
- Cathy’s new program coming next year (2020!)
- What inspiring thing she’d do if money were no object
Guest ProfileProductivity and Profit Specialist, Speaker, Author and Coach, Cathy Sexton helps individuals and organizations increase productivity and profits. Delivering high-impact principles through speaking, coaching, training and special resources, Cathy empowers people to achieve their life and business goals, make the profit they desire and still have time for family and friends.
Cathy founded The Productivity Experts in 2003 after winning her own battle with workaholism and a stress-induced, life-threatening illness. Cathy is committed to helping people accomplish more, with less stress. Professionals can now avoid burnout, spend more quality time with their family and make the money they deserve.
Cathy’s Easy Processes are taught through 1-on-1 and group coaching, seminars and her unique “I.G.N.I.T.E.” and “Prescription for Success” programs. Attendees and participants learn how to take control of their thoughts, processes and tools to achieve better results, faster.
Cathy is the author of “52 POWERFUL Success Strategies to Ignite Productivity” and co-author of “Focus, Organization and Productivity,” “Exploring Productivity”, Innergized Life” and “7 Points of Impact.”
Other Notes/LinksTo learn more about Cathy Sexton visit www.TheProductivityExperts.com
pssst…. want to be a guest on the show?
Show NotesCathy’s Book: 52 POWERFUL Success Strategies to Ignite Productivity
Pat Flynn Podcast: https://www.smartpassiveincome.com/podcasts/
The post Episode 20: Productivity & Profit First Specialist Cathy Sexton appeared first on Red Canoe Media.
25 min - Episode 19: Founder of App2Speak Gina Baldwin
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- Why she likes to keep a job on the side – and how that helps her grow her business
- What event really helped her app take off
- What digital marketing tactic Gina thinks is the best for promoting an app
Guest ProfileGina Baldwin, M.S., CCC-SLP is a Licensed Speech Pathologist, a St. Louis Native, with over 30 years’ experience practicing in a variety of health care environments. She earned her Bachelors of Science degree in Speech Pathology at Western Illinois University and her Masters of Science degree in Speech Pathology at Southern Illinois University Edwardsville. Helping people with their speech and communication is her passion.
For years, she empathized with her patients’ frustration and emotional pain over their speech impairments due to accidents or illnesses. She had an idea of what they needed to regain relationship connections, independence, and self-respect.
After searching everywhere and not finding the tool she envisioned, Gina designed and created a software application called APP2Speak. This affordable resource has been funded for four years by her and her husband, Scott.
The simple act of touching a photo allows the speech impaired individual to convey a short phrase, sentence, or even a complex story. APP2Speak is fully customizable. The user can easily integrate their own photos, take a photo within APP2Speak, and record a voice for personalization. These features make the application ideal for all individuals who need assistance for speech and communication.
APP2Speak is for sale in the APPLE iTunes and Google Play stores with over 500 downloads and has sold internationally (6 countries). It is a recognized resource by Assistive Technology of Australia, MO Assistive Technology, and over 25 additional state Assistive Technology Organizations. In May, APP2Speak made local TV headlines providing St. Louis Police Officer Gary Glasby a means to communicate with his family and friends.
Gina enjoys jogging with her dogs, swimming, and creating heartfelt memories by sewing strip quilted bags, pillows, et al., via her hobby Purse Therapy.
Other Notes/LinksTo learn more about Gina Baldwin visit https://app2speak.com
pssst…. want to be a guest on the show?
The post Episode 19: Founder of App2Speak Gina Baldwin appeared first on Red Canoe Media.
26 min - Episode 18: President of Agents and Home Buyers Richard Tocado
Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
In this episode, find out things like:- How Richard is taking an old industry (real estate) and flipping it on its head
- The email subject line that really blew up his firm
- How he uses LinkedIn to find new customers
Guest ProfileI have been in the mortgage and real estate business since 1999.
Utilizing my experience on both sides of the industry’s I developed a way to connect mortgage and real estate professionals. The price point had to be attractive for every loan officer and real estate agent that wanted to participate and subscribe to the site.
I created www.realbrokerconnection.com, where I believe the “solution” is the connection. After several years in both the mortgage and real estate business, I found that it was difficult and time-consuming finding other professionals with the same goals. I learned that there is a need for Mortgage and Real Estate Professionals to have a source to come together, exchange ideas and build productive partnerships. This site does just that! Mortgage Lenders are able to search and find active buyer agents looking to build new lender partnerships. Real Estate Agents are able to search and find lenders that specialize in the purchase market and provide the products and service to cater to their client’s needs. Additionally, both Lenders and Real Estate Agents receive 30 days free coaching, lead exchange, and additional online marketing presence.
log in and register then activate your membership today.Other Notes/LinksTo learn more about Richard Tocado visit www.agentsandhomebuyers.com
pssst…. want to be a guest on the show?
The post Episode 18: President of Agents and Home Buyers Richard Tocado appeared first on Red Canoe Media.
32 min - Episode 17: CEO/Founder of Savvy Coders Elaine QueathemSink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.In this episode, find out things like:* What corporate-world experience spurred her into action* How Savvy Coders uses local meetups to promote their brand* How Elaine took a new business from zero students to a long waiting list in just 2 yearsGuest ProfileElaine Queathem is a native of St. Louis and is the CEO and founder of Savvy Coders. Elaine has been involved with technology her entire life, but when she worked for a small software technology firm in 2009, she became acutely aware of the shortage of qualified programming resources which are essential for a small company to grow and thrive. in 2015, she founded Savvy Coders to help people, who have been typically underrepresented in IT to develop those important and sought-after skills. To date, Savvy Coders has graduated over 100 students. Elaine received her undergraduate degree from UMSL and her MBA from Webster University.Other Notes/LinksTo learn more about Savvy Coders visit https://savvycoders.com/pssst.... want to be a guest on the show?28 min
- Episode 16: Video Specialist Denise NaughtonSink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.In this episode, find out things like:* How Denise started a new business to promote her other business.* A few tips on using Facebook Live to get your brand more exposure.* How to leverage 'behind the scenes' videos to boost your engagement.* The difference between video used for social media vs your website.Guest Profile:Denise Naughton is an Emmy winning producer with a diverse background in video production. In addition to producing thousands of hours of television, Denise has created 3 television shows, multiple 1-hour national television specials and viral social media videos.Denise takes all of her broadcast knowledge and translates it into social media, helping business owners connect with customers to drive sales through organic reach.Other Notes/LinksTo learn more about Denise Naughtonvisit: www.BrandYouMedia.netpssst.... want to be a guest on the show?31 min
- Episode 15: Business and Financial Consultant Jim MosqueraSink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.In this episode, find out things like:* How Jim leverages his experiences in the corporate world to help small businesses* What groups Jim thinks have worked well to grow his referral network* Which ONE online strategy has worked the best for Jim (hint: you're listening to one now)* How Jim leverages his competitors to his advantageGuest Profile:Born in Panama City, Panama, he spent his formative years in Panama City and St. Louis, Missouri. He graduated near the top of his class from the University of Missouri-Columbia with Master’s and Bachelor’s degrees in Industrial Engineering. His Master’s thesis focused on operations research and computer simulation.After graduation, he studied economics and the markets. He worked in telecommunications serving in a variety of roles including engineering, sales, sales support, product development, and training. In 2004, he received a patent for a software application he developed with a colleague.Jim's a Principal at Sentinel Consulting, a business restructuring and alternative finance firm. He also operates the economic and financial website called The Sentinel. He contributes financial and economic articles to various publications.He's a published author of fiction and non-fiction and a business professional. His non-fiction work will make you understand why the proposed solutions for our problems will not work. His fictional work is so realistic, it will make you wonder if such stories are possible. He wants people to understand the world around them and think for themselves.Other Notes/LinksTo learn more about Jim MosqueraJim's site: www.SentinelConsulting.bizpssst.... want to be a guest on the show?35 min
- Episode 14: “The King of Podcasting” JR RiveraSink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.In this episode, find out things like:* How his business will help improve your life, no matter who you are* 'The Podcast Factory' was actually created by mistake* How JR uses Facebook groups to his advantageGuest ProfileJR is an ex-electrician turned entrepreneur. He left the rat race to pursue real estate. After experiencing some success and failure, he had to rebuild. He runs a successful rental business in only 4 hours a week.Now, his main focus is running The Podcast Factory where he helps his hosts get high-value clients using Direct Response Podcasting™. JR is driven to create a life that is unique and fulfilling for his family. Both he and wife work together in the business and are able to travel and work remotely with their 3-year-old son. They have made their dream of being able to spend a month away at a time a reality. In the winter they work (and snowboard) in Park City, UT and in the summer they continue to work while spending time at the beach.See JR's bio sheet for additional info https://drive.google.com/open?id=1u3tlMTPyPOJ7NGmcZRG949_AqWC6JKMGOther Notes/LinksTo learn more about JR Rivera visit http://thepodcastfactory.compssst.... want to be a guest on the show?31 min
About Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners
From the publisher's feed
Marketing a small business isn’t easy. Learn from other business owners what worked and what didn’t.