Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners

Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners

By Small Business Marketing Experts Will & Amber HankeBusinessNewsBusiness News
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Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners episodes

  • SoS: Turnover Terminator Art Snarzyk
    Sink or Swim is a weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
    In this episode, find out things like:

    * Art sold his painting business to become the Turnover Terminator
    * Why his worst idea was marketing too broadly, instead of focusing on a niche
    * How he is presenting at schools to help students learn more about people skills.

    Guest Profile
    Art Snarzyk is known as “The Turnover Terminator” for his unique way of helping business owners and managers hire and manage only ideal, top-performing staff. The Small Business Monthly named him one of the “Top 100 St. Louisans You Should Know To Succeed In Business”.
    In management and hiring since 1996 and owner of a successful painting company for 9 years, Art knows first-hand the hassle, expense, and headache of trying to hire and develop quality employees.
    His consulting company, InnerView Advisors helps service-based businesses across North America. Clients hire him to become better at attracting, hiring and retaining great employees who fit their unique companies. Using scientifically tested and proven methods, his clients no longer need to rely on intuition, skewed references, and subjective work history to make great hiring and management decisions.
    Other Notes/Links
    Books mentioned: The Seven Levels of Communication, The Go Giver, Outwitting the Devil, The Referral Engine, Coffee Lunch Coffee, and Never Eat Alone
    To learn more about Art Snarzyk, visit www.InnerViewAdvisors.com
    pssst.... want to be a guest on the show?
    33 min
  • SoS: Productivity & Profit Specialist Cathy Sexton
    Sink or Swim is a weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
    In this episode, find out things like:

    * Why she calls herself a "reformed workaholic"
    * How networking was the thing that helped her business get started
    * What her main lead generator is!

    Guest Profile
    Cathy Sexton is a productivity and profit specialist, coach, speaker author and founder of The Productivity Experts.
    She works with individuals and organizations to I.G.N.I.T.E productivity and increase PROFITS. By leveraging their “Natural Productivity Style” and implementation of the Miracle Money Method.
    Cathy uses her passion to help people live healthy, profitable and productive lives. Why? Because she knows the health risks of being a workaholic – she lived it, and paid a very high price for living that lifestyle! As a result, Cathy is committed to helping people reduce stress by gaining clarity and focus, so they get more done in fewer hours and make more money.
    Cathy is an author and co-author of 4 books: includes her newest book “52 Powerful Success Strategies to Ignite Productivity”.
    Cathy loves the challenge of working with women business owners to regain control of their time, energy and money. She empowers them to achieve guaranteed profitability and get paid what they are worth!
    Despite her constant experimentation with new technologies, Cathy’s favorite productivity tools are the tickler file system and the double monitor system and remains forever grateful to whoever invented luggage on wheels.
    Other Notes/Links
    Cathy's new book - 52 Powerful Success Strategies to Ignite Productivity
    To learn more about Cathy Sexton, visit www.theproductivityexperts.com
    pssst.... want to be a guest on the show?
    26 min
  • SoS: Business Attorney Brian Rogers
    Sink or Swim is a weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.
    In this episode, find out things like:

    * How he took his skills he had as an editor and applied them to his law career
    * That his accidental blog became his greatest marketing win!
    * Why he has put more energy into the referral network over the website network

    Guest Profile
    Brian Rogers is the founder of Blue Maven Law, LLC, a law firm that focuses on small business mergers and acquisitions as well as advising small businesses on legal issues. A contracts aficionado, Brian publishes theContractsGuy blog, edits the contracts section of the Missouri Courts Bulletin, and frequently gives presentations on mergers and acquisitions, contracts, and other business and legal topics. Brian was named by Small Business Monthly in 2014 to its list of 100 St. Louisans to know to succeed in business and was recognized by the newspaper in 2015 and 2016 as a top M&A advisor.
    Other Notes/Links
    To learn more about Brian Rogers, visit bluemavenlaw.com
    the Contracts Guy blog
    pssst.... want to be a guest on the show?
    43 min

About Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners

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Marketing a small business isn’t easy. Learn from other business owners what worked and what didn’t.