Introducing Henry Hales. He founded SIRPLUS, the relaxed tailoring brand born from surplus fabrics with a vision to create clothes that are worn more, last longer and adapt to the seasons.

What started off as turning excess shirt fabric into upmarket boxer shorts back in 2010, has transformed into a British menswear staple offering a whole host of product lines, from shirts and knitwear, to outerwear, loungewear, and smart suiting that's ideal for weddings and parties. Now with over six stores in the likes of Notting Hill, Chelsea, Marylebone, Piccadilly, Islington and Bank - they've come a long way from selling colourful underwear in Spitalfields market.

But with tailoring on the decline, and a plethora of menswear brands for dapper gents to choose from you'd be forgiven for thinking where the opportunity really lies. Is it in the price point? The location? The marketing? The mission or the brand? Maybe it comes down to knowing his audience really well. Building a brand for himself and others like him who like to dress well but don't wear a suit to work everyday.

Perhaps it comes from a generous dose of naivety. Not hailing from the fashion world but the property world having studied real estate at university. Being less influenced by what you read in the papers and instead focusing on trusting your gut instinct.

This combination of trusting his nose, a strong eye for spotting an opportunity and working with the planet in mind has led him to launch Tu Pak. A fulfilment business that cares about the planet and your brand - using his learnings and connections from one world to influence another.

In this episode we talk about dressing the dapper in deadstock, the power of naivety and how one business can inspire another.

Enjoy.