Dr. William (Bill) Smith, CEO of Alliance for Multispecialty Research (AMR) and the 2024 Christine K. Pierre Site Impact Award winner, unpacks the industry's biggest challenges—from investigator shortages to study oversaturation—and why site advocacy is more critical than ever. With over 40 years in clinical trials, he reflects on SCRS Founder Christine K. Pierre’s lasting legacy and how he continues to amplify the site voice in research.