Six Figure Designer

This episode is part of the V.I.P. Method series leading up to my free live workshop:

The V.I.P. Path to Your Highest Design Fee: 3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects

Join me live on June 24th at 12 PM Eastern.

Register for the free workshop here: luxuryclientacademy.com/vip-method

Your highest design fee does not start when the proposal goes out. It starts much earlier — with what you are known for, who is inviting you into the conversation, and how clearly the opportunity is shaped before you ever present a number.

In this episode, we’re diving into the V in the V.I.P. Method: Visibility.

Many designers are showing up, posting, sharing their work, and even getting referrals — but they are not always becoming known for the kind of projects that can actually support bigger fees. Visibility by itself is not enough. The real question is: Are you visible for the right work?

Because if people do not know what kind of projects to send you, they may send you anything...or nothing at all.

In the next episode, we’ll talk about the I in V.I.P.: Invitation.

Once you know what you want to be known for, the next question is: who is already near the clients, projects, and opportunities you want?

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

Join me for my FREE live workshop, The V.I.P. Path to Your Highest Design Fee, where I’ll show you the three shifts that help designers get seen, invited, and paid for bigger design projects.

Wednesday 6/24, 12pm Eastern.

👉Save your seat at luxuryclientacademy.com/vip-method

Your highest design fee does not start when you send the proposal. It starts much earlier, with the opportunities you attract, the people inviting you into the conversation, and the way you shape the scope before pricing it. In this episode, Pam introduces the V.I.P. Path to Your Highest Design Fee: Visibility, Invitation, and Proposal.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode, I’m debriefing the Naples Experience (my Signature in-person event), but not in the way you might expect. Yes, there was a $20,000 refrigerator, a private chef that works with the cast of Yellowstone, luxury showrooms, a private sunset cruise, and homes ranging from $8 million to $84 million.

But the REAL transformation happened when the designers stepped away from the endless client requests and daily to-do lists and immersed themselves in a room full of smart, driven, curious women who are building businesses at the next level. In this episode, I'm talking about why luxury has to be experienced before it can be confidently sold, how proximity and exposure demystify the high end, and why unforgettable client experiences are what create raving fans.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode, we’re talking about the surprising growth moment when a project you once dreamed of is no longer an automatic yes. After a coaching call inside the Luxury Client Academy, I’m sharing the story of a designer who was presented with a large, exciting project that looked incredible on paper, but the builder quality, client expectations, reuse requests, and overall project conditions didn’t feel aligned. This conversation became a powerful example of what happens when your standards evolve, your discernment sharpens, and you stop making decisions from urgency. We’ll explore how to recognize when hesitation is actually information, how to qualify projects beyond size and budget, and why turning down a “dream” project can be one of the clearest signs that your business has grown.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” you may be unintentionally minimizing the expertise, decision-making, and professional value you bring to your projects. I’ll unpack why designers use this word, how it affects your pricing, and why work that feels easy to you is often the exact thing your clients need most. Plus, you’ll learn how to catch yourself before you undercharge and start describing your work in a way that reflects the true value of your experience.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

High Point Market is not just about pretty product, new introductions, or showroom visits. It is a business laboratory. If you pay attention, it shows you where your relationships are strong, where your systems may be creating friction, where new opportunities are hiding, and who is truly invested in helping your design business grow. In this episode, I’m sharing the biggest breadcrumbs I picked up from Market, including why vendor relationships are such a powerful asset, how the right partners can feel like an extension of your team, and why networking is essential if you want to build visibility, deepen industry connections, and attract more high-end luxury clients.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

If you’ve been thinking, I’ve tried everything and nothing is working, this episode is for you. In this conversation, we’re unpacking why the problem may not be a lack of effort, ideas, or ambition, it may be that you’re focusing on the wrong things in the wrong order. I’m breaking down how to identify the tasks that actually move your interior design business forward, why so many designers stay stuck in cycles of over-creating and under-prioritizing, and how to stop chasing what feels exciting in favor of what creates real traction. If your business feels busy but not built, this episode will help you see what needs to change.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode of I Wish I Knew Sooner, I’m sharing the money lessons that would have saved me so much stress, second-guessing, and unnecessary struggle in business. We’re talking about why you can’t price for the best-case scenario, the importance of paying yourself first, knowing your monthly number, separating out money that isn’t really yours, and planning for the number and type of projects you actually need to hit your revenue goals. If you’ve ever had money coming in but still felt strapped, overwhelmed, or unsure whether you were truly profitable, this episode will help you start looking at your business finances with more clarity, intention, and confidence.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode, we break down the fastest way to grow as a designer and why being in the right room changes everything.

Most designers think the next level comes from more information...another course, another strategy, another system.

But in this episode, we’re talking about what actually creates real growth in your design business, and why so many designers stay stuck longer than they need to.

If you’ve been feeling isolated, second-guessing your decisions, or unsure how to handle client conversations with confidence, this conversation will shift how you think about growth.

If you’re ready to step out of your day-to-day and experience this kind of growth in real life…

I’m hosting an in-person experience in Naples, Florida May 13-15th.

A few days to:

• Connect with other designers
• Have real conversations about your business
• Work through client scenarios and decisions
• Tour incredible homes (up to $200M)
• And get inspired in a completely different environment 

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/

In this episode, I sit down with one of my interior design coaching clients to talk about a real-world project that pushed her far outside her comfort zone...a $34 million investment property where she had to navigate large-scale purchasing for the first time.

Before we began working together, much of the furniture had already been purchased through a local retailer, leaving significant profit on the table. Through coaching, we developed a strategy to handle the accessories and window treatments portion of the project by respecting the client’s budget while first protecting the designer’s profit and then sourcing within the remaining funds.

This conversation dives into the lessons she learned about pricing, purchasing, procurement systems, and confidence, and how this experience transformed the way she approaches protecting profit in her interior design business.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> https://pamela-durkin.com/contact-us/