Takeaways
- Bid On Beef runs its steak sales like a cattle auction: buyers set the price on cuts like ribeye and New York strip instead of paying a fixed number.
- Amanda Radke credits the carnivore community, and specifically Kelly Hogan, with helping her conceive after years of infertility and reversing a list of health problems along the way.
- NFL veteran and Super Bowl champion Don Beebe joined Bid On Beef as a part owner after switching to a carnivore diet resolved his gout and diverticulitis and improved his heart health.
- Texas Beef House owner Tyler Duvall walked through how one on-ranch auction in 2023, with 200 people in person and 800 online, became the spark for Bid On Beef.
This episode of Sizzle: The Salty Steak Show captures a live speech Amanda Radke gave at Meatstock 2026 on behalf of Bid On Beef, the online beef auction platform she helped build. Amanda opens with her own story: thirteen years ago, after years of trying to get pregnant, she found the carnivore community and Kelly Hogan, cut out everything but beef, and was pregnant within three months. She got off thyroid medication, lost fifty pounds, and calls the moment she got to stand in front of this crowd, serving them beef she helped raise, a full circle moment.
From there, she brings up the rest of the Bid On Beef team. Chris Earl, a rancher from New Mexico, explains why he and Amanda built the company: during COVID, when store shelves went bare, people wanted to know their farmer and their rancher. Bid On Beef runs like the cattle auctions ranchers already use to sell bulls and heifers, except the product is steak. Buyers bid on individual lots, ribeye, New York strip, and set the price themselves.
Don Beebe, the NFL veteran and Super Bowl champion best remembered for chasing down Leon Lett, talks about joining the company as a part owner after carnivore resolved health issues doctors couldn't fix, including gout and diverticulitis. He connects his experience to a bigger point: athletes are told to carb up and avoid red meat, and he believes that advice cost him playing years.
Tyler Duvall of Texas Beef House closes the speech with the origin story: a single 2023 auction at his family's ranch, with roughly 200 people on-site and 800 more bidding online, that convinced the group there was real demand for buying beef this way. The episode ends with a direct invite: an active auction at bidonbeef.com, and a ten dollar discount code for first-time buyers.
Presented by Redmond Real Salt and Bid on Beef
- Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com
- Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/
- Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books
- Learn more about Bulletproofing Your Direct-To-Consumer Beef Enterprise: https://amandaradke.com/products/bulletproof-your-beef-business