Skiss

In this episode we will get to know Todd McCarty, a former Senior Vice President of Sales at Sony Music (USA) and long time label manager of large indie label Fearless Records.

Most of his years in the music industry he has spent developing artists from the ground up. And he is still doing that today, online with his own academy called The band builder academy. Helping artists earn a living from their music. 

We talk about photo branding, video branding, how to write a good bio. Fan building, how to attract fans with a tight budget. ”Do´s and dont´s” that are crucial to know about. What’s the golden rule of the algorithms, and how does it work? How to prepare for your release, A&B campaigns and promotion ideas. And obviously the million dollar question: Do we really need a record label today?? 

It turned out to be a great conversation, Todd is giving us tons of good tips and advise so make sure to sharpen your ears.