When the pandemic hit in 2020, many of us were inspired with ideas about how we could help our communities. Showpony is a branded merch company located in Augusta, GA and together with their sister company Wier/Stewart, a strategic creative firm, they too wondered how they could help.

Sarah Whitaker is the Owner and Client Success Manager for Williams Advertising and the founder of its newly launched division called Branded. What Sarah does so incredibly well is that she obsesses over the user experience. And being a native to all things digital, she naturally bridges human-to-human engagement with digital sales proficiency.

Our guest today is Paul Roetzer, Paul is the creator of the Marketing Artificial Intelligence Institute and is the founder of the agency PR 20/20. In this #skucast, we talk with Paul about the results from this landmark study but we chat with Paul not just as the preeminent leader of AI progress in marketing but also as an entrepreneur and marketing professional himself.

Our guest on this #skucast is Rhys Bowen, VP of Sales for Name Brand Promotions and we kick off our conversation talking about this decisive moment when it comes to creating campaigns for clients.

Today on #skucast, we talk with Brittny, founder of Brandmerch, about her innovative approach to partnering with unique artists and craftsman, plus we chat about the future of shops, the secret to successful curation, and what’s working in their marketing now.

2020 put promotional products in the spotlight.

Promotional products were the one thing that connected us, created a bond and unity. But we have a new challenge now. How do we not let this new opportunity slip into commoditization?

In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.

In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.

In today’s episode, Ann Handley empowers us to escape marketing mediocrity and she compels us to do work we’re proud of. Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”

Now that we know WFH is here to stay and moreover, as we look to 2021 as the year when we have to make some tough decision about whether to be in the office or change our infrastructure to offer remote options, we’re facing more challenges ahead.