Ray DelMuro, founder of Refresh Glass, is on a mission to rescue 10 million bottles. Recently featured in Forbes magazine, his glasses have been purchased by Francis Ford Coppola, Wolfgang Puck, Ritz Carlton, and have even been featured on Anthony Bourdain’s show. Today Ray talks about why promotional products feel like home to him, how the industry can position more purpose-driven sustainable promotions, and much more!

Today's #skucast features Ruth Verver and Beth Walker, Co-Founders and Partners of Paperclip Promotions, a distributor based in Austin, TX. In today's episode they discuss the critical missing piece in their values (missing on purpose!), an order for their biggest client that went south, and much more!

Marine Layer, a retail phenomenon founded in 2009 and known for their absurdly soft shirts, now has a custom projects division led by Andrew Graham, Director of Custom Projects. Today, Andrew discusses the story behind Marine Layer and the creation of a unique fabric blend, marketing strategies they use, and much more!

In today's episode of #skucast, we're joined by futurist and Trend Editor, Vicki Ostrom from SanMar, a specialist in identifying societal trends and translating them into profitable products. With 20 years in the fashion industry, she has designed for companies such as Eddie Bauer, Tommy Bahama and JCPenney. Today she discusses the differences between macro-trends and micro-trends, how to capitalize on color trends, and much more!

Trevor Sarver is the founder and CEO of 85 Supply, a raw, fiercely original, and high-energy distributor based out of Nashville, TN. Today, Trevor discusses his quick shift from selling band merch to other markets, his advice for new entrepreneurs in the promotional products industry, and much more!

Nate Robson is the Director of Promotional Sales at Raining Rose, a supplier of fine organic lip balms and body care products in the promotional products space. Nate share his views on brand positioning and developing a brand personality. He reveals how Raining Rose leverages its quirky brand personality and image to grow sales and much more!

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. And big, unexpected wins. We've all had them. skucon stories are stories told from the trenches by some of the most experienced pros in the business. Our stories today are told by Gillian Hammond with Brandfuel, Kevin Mullaney with Brandito, Steve Rone with Snugz USA.

Join Bobby Lehew, Mark Graham, commonsku's chief platform officer, and Catherine Graham, commonsku's CEO, as we celebrate the 100th episode of the skucast in classic commonsku style: by looking forward.

Buckle up and straight ahead skummunity, it's front-windshield-view-only and we're not slowing down!

In this episode from our supplier CMO series, Saadia Bryant, Digital Marketing Director at Gemline, sits down to discuss a variety of topics that help make Gemline and their marketing efforts unique, including how the direct to consumer experience affects her decision making at Gemline, the channel that gets the most attention for a supplier, and much more!

Jay Busselle is the marketing director for Equipment Zone and many of you may know Jay as the lovable and hilarious host of #promochat on Twitter, where weekly industry thinkers gather together to shape trends, explore new ideas, and discuss current issues. Today Jay discusses how to build a brand manifesto, the difference between tone and voice, and much more!