Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. And big, unexpected wins. We've all had them. skucon stories are stories told from the trenches by some of the most experienced pros in the business. Our stories today are told by Gillian Hammond with Brandfuel, Kevin Mullaney with Brandito, Steve Rone with Snugz USA.

Join Bobby Lehew, Mark Graham, commonsku's chief platform officer, and Catherine Graham, commonsku's CEO, as we celebrate the 100th episode of the skucast in classic commonsku style: by looking forward.

Buckle up and straight ahead skummunity, it's front-windshield-view-only and we're not slowing down!

In this episode from our supplier CMO series, Saadia Bryant, Digital Marketing Director at Gemline, sits down to discuss a variety of topics that help make Gemline and their marketing efforts unique, including how the direct to consumer experience affects her decision making at Gemline, the channel that gets the most attention for a supplier, and much more!

Jay Busselle is the marketing director for Equipment Zone and many of you may know Jay as the lovable and hilarious host of #promochat on Twitter, where weekly industry thinkers gather together to shape trends, explore new ideas, and discuss current issues. Today Jay discusses how to build a brand manifesto, the difference between tone and voice, and much more!

In this episode, Mark Graham (commonsku's co-founder and chief platform officer) and Bobby Lehew (commonsku's chief content officer) share why a good economy can blind us to bigger opportunities, why sales-focused training needs to shift and why it is imperative, and much more!

In today's episode of #skucast, we sit down with Flywheel's millennial leaders Bart Simpson, Vice President of Client Development, and Matthew Nutt, Client Development Executive, to discuss how they're nearly doubling the size of their company for 2019, how they've found success with podcasting, and much more!

Molly Dietz, Marketing Manager of the Promotional Division of Strideline Socks, joins us to discuss her role and to share how the company’s retail and promotional divisions seamlessly intersect and reinforce each other, how being hyper-focused often creates the best marketing opportunities, and their plans for incorporating traditional marketing and trade shows into their marketing strategy.

We invited Elizabeth Segran, staff writer for Fast Company and whose work has appeared in The Atlantic, The New Republic, Salon and more, to chat about her recent article on conference swag. Mark Graham and Bobby Lehew chat with Elizabeth about what motivated her to write the article, the impact of fast fashion on sustainability and its counterpart in promotional products, the need for transparency along the supply chain, and more.

In this episode, Jason Lucash, CEO, CMO, and Co-founder of Origaudio, discusses the marketing decisions that have led to Origaudio becoming one of the most original brands in the promotional products industry.

In this episode, we explore what this new era of collaboration looks like with Adam Walterscheid, CEO of T Tycoon and YourCo, and Ben Taylor the Chief Marketing Officer at BamBams. Adam and Ben share the story of a complex project that would become CoLab, a service designed for distributors to build a completely custom product collection that transcends traditional supply lines while sharing creative resources and channeling communication through one contact.