Andy Thorne, Co-Founder and Sales and Marketing Director at Outstanding Branding, was our special guest at commonsku University at The ASI Show Chicago, discusses the realities of partnerships, building a brand, utilizing a business coach, healthy margins, workplace culture, and more.

Recorded live at commonsku University at The ASI Show Chicago, we discuss what it takes to climb the path to success, and we chat about key factors that contribute to growth: net profit, mentorship, sales persistence, margins, and more.

In this episode, we sit down with Mitch Freed, Vice President of Strategic Initiatives with Genumark and we explore how to begin to affect change that invigorates and transforms your business!

In today’s skucast, we discuss successful distributor client shows and, through the lense of a learning perspective, we share the evolution of the commonsku events. Mark Graham shares the sweat, the fear, the risk, the return, and the reward of spectacular event marketing. We hope this episode inspires you to build community events with your customers!

The author of “Promo Plight,” Counselor Magazine’s Executive Editor Chris Ruvo, joins us to highlight his research. We discuss what this pressure means for the health of the industry, and, most importantly, how distributors are responding to market pressure with positive solutions.

Tactics! From referrals to uber-like sample delivery, Mitch Silver of Printable Promotions shares some of the secrets to building a robust inside sales organization in the promotional products industry.

In this episode, we sit down with Rod Brown, the CFO of MadeToOrder, a $25 million Bay area distributor and we ask critical questions regarding some of the most important numbers in business.

Amazon has won a patent for on-demand apparel, and the news headlines suggest panic for all apparel manufacturers. Is this news an opportunity or a threat? Does this impact the corporate apparel business, and if so, how? We cover these questions and more in this episode.

This special edition of skucast was recorded live at The PPAI Expo during Mark Graham's Podcasting 101 class. As a part of the class, we demonstrated the power of podcasting by discussing a distributor's unique value proposition. Through this conversation we discovered insights into how you might discover your unique voice, not only for podcasting, but also for attracting passionate, dedicated customers.

Join us in this episode as we trace the business journey made by Casey Schorr and Kevin Materi of Printfection and learn how they created a robust swag management platform that found its stride after continuous acts of transfiguration.