“People want contact center, people want SMS, people want MMS,” says Sean Breeden of SkySwitch. Adding the things people wan can add complexity, cost, and even transactional friction for MSPs. Sean explains how SkySwitch takes care of the harder bits of that process, such as compliance, so that, “… They can focus on what's important to them and that's growing the business.”

At this year’s MSP Expo, dominated by conversations on security and AI, we learn that one of SkySwitch’s messages was that, with SkySwitch, MSPs can offer solutions that customers need, maintain, and strengthen their customer relationship, and hand of f some of the complexity to Skyswitch. “We've brought on a lot of partners that are no longer want to manage their own switch.”

“It’s never about ripping and replacing… We always say, hey, maybe you add us into your ecosystem and then use us where you deem fit. Sometimes people want vanilla. Sometimes people want chocolate. As long as you have both on the back end, I think that's the key.”

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