As more marketers advocate how to write copy for a search engine, John offers a refreshing perspective. Brands will become even more important in the world of algorithms. Differentiation now comes from the right-brained side of marketing. He also deep dives into how organizations are hiring more from entrepreneurship schools, than data and computer science.

John Kim is the President of Platform & Marketplaces at Expedia Group.  Essentially, he controls the brain behind Expedia. In this episode, Suresh and John talk about creating AI for everyday use cases with the enormous amounts of data we are generating today.

How do you create great AI that can make use of data that hasn't been even created? How will you prepare for a world where 90% of the data you will have in 2022 doesn't exist today? John Kim of Expedia discusses these matters and why tech giants with the ability to fully personalize end-to-end experiences don’t do it. 

John Kim is the President of Platform & Marketplaces at Expedia Group.  Essentially, he controls the brain behind Expedia. In this episode, Suresh and John talk about creating AI for everyday use cases with the enormous amounts of data we are generating today.

Harvard Business Review calls the 20s the start of the "age of relevance" driven by a new 5Ps. Advances in analytics, big data and AI make it possible for digital disrupters to deliver relevance. Suresh uses his decades-long experience to explain three key ways that digital disruptors like Spotify use data to create unique customer experiences for every single one of their customers. And why traditional enterprises like banks fail to do the same.

Slaves to the Algo is launching this week - and we're excited to announce an exciting line up of guests on the show:

TS Anil, CEO of Monzo Bank

John Kim, President of Platform and Marketplaces of Expedia Group

Ian Myles, CEO of area51

Tim Kobe, Founder and CEO of Eight Inc

Ravi Santhanam, Chief Marketing Officer of HDFC Bank

Jeb Million, VP & Chief Technology Officer of America Express (Middle East and North Africa)

...And more global leaders from top tech, digital and traditional companies.

The launch episode will feature Suresh's views on the new Age of Relevance, and how every person on the planet wants to be celebrated for her / his individuality.

Whether we know it or not, like it or not, our lives have been taken over by algorithms. Slaves to the Algo is Suresh's attempt at demystifying the age of the algorithm. In this new podcast, Suresh will talk to leading professionals in their fields to understand how they are using, or being used, by algorithms in their personal and professional lives.

Suresh Shankar is the founder and CEO of Crayon Data, a leading AI and big data start-up based in Singapore. Crayon Data's flagship platform, maya.ai, is the AI platform powering the age of relevance.